OFFICIAL MAXI x NFL X BUD LIGHT COTEST RULES

ELIGIBILITY: To enter, you must:

1. legally reside in Quebec; 

2. Be of legal drinking age; 

3. not be an employee, officer, director, contractor, agent, or representative of the Contest Sponsor, the NFL Entities, or any of their respective parent companies, subsidiaries, affiliates, agencies, or distribution companies;

4. not be an employee of the applicable Provincial Alcohol Authorities, participating licensing commissions, retailers, or distributors (the “Provincial Alcohol Authorities”);

5. not be a member of the immediate family (parent, spouse, sibling, child) of any of the above-mentioned persons, nor live with them. 

Provincial alcohol authorities are not affiliated with this Contest in any way and are not responsible in any way for any matters related to this Contest.

To be eligible, entrants must have online access and a valid email address on the date of their participation. If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The person assigned to the e-mail address by an online service provider, Internet access provider, or any other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the winning entry.

CONTEST PERIOD: The Contest begins at approximately 9:00 a.m. on September 3, 2025, or thereabouts, and ends at 11:59:59 p.m. on December 10, 2025 (the “Contest Closing Date”), after which no further entries will be accepted (the “Contest Period”).

HOW TO ENTER AND HOW TO WIN: During the Contest Period, there are only two (2) ways to participate:

       i.         Entrants can scan a QR code found on Contest Sponsor's promotional materials at participating Maxi locations, complete the Contest entry form in its entirety, and click the "Submit" button; or 

     ii.         Entrants can go to https://www.shopbeergear.ca/Maxi-NFL (the “Contest Website”) and fill out the entire contest entry form, then click on the "Submit" button

Limit of one (1) entry per person per day (between midnight and 1:23:59 p.m. each calendar day during the Contest Period) without purchase. Entries must be received by the Contest Closing Date. Entries received after the Contest Closing Date are invalid. No other form of entry submission is valid other than as specified above. Multiple entrants may not share the same e-mail address. Participants may not register with multiple email addresses or participate under multiple identities. Any entrant who attempts to participate with multiple email addresses or accounts under multiple identities will be disqualified and forfeit any prizes won, at the Contest Sponsor’s sole discretion.

The Contest Sponsor is not responsible for the inability of a potential entrant to register for the Contest for any reason whatsoever. The Contest Sponsor is not responsible for late, lost, misdirected, delayed, incomplete, or incompatible entries, damaged or lost gold cans, Prize notification messages, or any other Contest-related information (collectively, the “Contest Information”), nor for any Contest Information that has been sent in error or that has been produced or distributed in a manner inconsistent with these Rules, all of which are null and void. Screenshots will not be accepted as proof of participation. All entries are the property of the Contest Sponsor.

VERIFICATION OF PARTICIPANT: The Contest Sponsor reserves the right to require proof of compliance with these Official Rules in a form acceptable to the Contest Sponsor. i) to verify a person's eligibility to participate in this Contest; ii) to verify the eligibility or legitimacy of any information related to the Contest submitted or received (or purportedly submitted or received) in connection with this Contest; iii) for any other reason deemed necessary by the Contest Sponsor in connection with the administration of this Contest. Failure to provide such proof to the satisfaction of the Contest Sponsor within the time specified by the Contest Sponsor may result in disqualification. The Contest Sponsor's server data will be the sole determinant of time for the purposes of this Contest. All information requested or provided to the Contest Sponsor in connection with the Contest must be true, complete, accurate, and must not be misleading in any way. The Contest Sponsor reserves the right to disqualify any participant if it believes that such person has provided false, incomplete, inaccurate, or misleading information at any time. All decisions of the Contest Sponsor are final and cannot be appealed.

WEEKLY PRIZES: There are fourteen (14) weekly prizes to be won across all 191 participating Maxi establishments. Each prize consists of one (1) NFLShop.ca gift card valued at $500 CAD (hereinafter, the “Weekly Prize”). Prizes will be sent to the email address provided by the entrant at the time of entry.

SECONDARY PRIZE: There is one (1) secondary prize to be won across all 191 participating Maxi establishments, consisting of 150,000 PC Optimum points with an approximate value of $150 CAD (hereinafter, the “Secondary Prize”).

The Prize must be accepted as awarded. The Prize cannot be resold, transferred or exchanged for cash. No prize substitutions except by Contest Sponsor, who reserves the right to substitute the Prize or any portion thereof with a prize of equal or greater value. All decisions made by the Contest Sponsor regarding the Contest are final and cannot be appealed. The Contest Sponsor is not responsible for the Prize once it has been shipped.

The Contest Sponsor makes no representations or warranties of any kind regarding the appearance, safety or performance of the Prize.

Alcohol is not part of the Prize.

 

GRAND PRIZE: There is one (1) Grand Prize to be won, consisting of one (1) trip for two (2) people to Super Bowl LX in Santa Clara, California (the “Grand Prize”). The Grand Prize includes: two (2) upper deck tickets to attend Super Bowl LX (for the winner and their guest) on February 8, 2026 (seat location is at the discretion of the Contest Sponsor), round-trip economy class airfare between the Canadian international airport closest to the Contest Winner's residence and San Francisco, California, three (3) nights' accommodation in San Francisco, California (double occupancy in a hotel selected by the Contest Sponsor), certain meals (3 breakfasts, 2 lunches, 2 dinners) determined by the Contest Sponsor), two (2) passes to the pre-game welcoming event (for the winner and his or her guest), ground transportation between the hotel and the airport in San Francisco, ground transportation to organized events and the football game (as determined by the Contest Sponsor), a $400 CAD allowance (payable to the winner only in the form of a prepaid credit card or Interac e-transfer, at the discretion of the Contest Sponsor), souvenirs, including an official lanyard and game program per person (at the discretion of the Contest Sponsor), the services of support staff in the stadium, and taxes on included services. Alcohol is not part of the Prize. The approximate retail value of the Grand Prize is $30,000 CAD (based on departure from Toronto). Travel dates must be between February 6 and February 9, 2026, subject to the event schedule and at the discretion of the Contest Sponsor, and the winner and their guest must be available to travel at any time during these dates. Travel documents (including a valid passport for travel to the United States), insurance, taxes, gratuities, additional transportation, baggage fees, food and beverages, medical vaccinations, and all other personal costs and expenses not specifically included in the above description are the sole responsibility of the winner and their guest. The winner and their guest must be 21 years of age or older and able to travel to the United States. The winner must have a valid credit card for check-in, incidental charges, and security deposits required by the hotel at the time of travel. The Contest Sponsor is not responsible if travel is prevented or denied for reasons or decisions made by government authorities (foreign or domestic), other airlines, or airport authorities. Regional travel restrictions may apply. The winner and their guest must comply with all venue and event policies, including, but not limited to, presenting valid photo identification at the event venue for age verification or identification purposes, if requested. The Contest Sponsor is not responsible if entry to the event venue is denied for reasons or decisions made by government authorities (federal or provincial) or regional health authorities. The Contest Sponsor reserves the right to withdraw the Prize., in whole or in part, to the winner or their guest who, in the opinion of the Sponsor or site staff, may, at their sole discretion, be intoxicated, pose a safety or health risk, have violated a site policy or law, or could compromise the reputation of the Contest Sponsor. The Contest winner and his or her guest may be required to access tickets via mobile device only (no paper tickets) in accordance with the rules of the selected venue. The Contest Sponsor is not responsible if the Grand Prize event is canceled for any reason. Additional terms and conditions apply to tickets and are printed on the tickets once they have been awarded.

 

The Grand Prize must be accepted as is. The Grand Prize cannot be resold, transferred, or exchanged for cash. No substitution of the Grand Prize is permitted, except by the Contest Sponsor, who reserves the right to replace the Grand Prize or any part thereof with a prize of equal or greater value. All decisions of the Contest Sponsor regarding the Contest are final and not subject to appeal. The Contest Sponsor is not responsible for the Grand Prize once it has been shipped.

The Contest Sponsor makes no representations or warranties of any kind regarding the appearance, safety, or performance of the Grand Prize. 

ODDS: The odds of winning a Prize or the Grand Prize depend on the number of eligible entries received prior to the Contest Closing Date.

 

AWARDING OF PRIZES:

Weekly prizes: One (1) random draw will be held every Thursday at 12:00 p.m. from September 11 to December 11, 2025 (inclusive). For each draw, the Contest Sponsor or its designated representative will randomly select one (1) entry form from all eligible entry forms received during the week preceding the draw. The process will be repeated each week: only entry forms submitted during the week in question will be considered for that week's draw.

Ø  September 11, 2025, 12:00 PM

Ø  September 18, 2025, 12:00 PM

Ø  September 25, 2025, 12:00 PM

Ø  October 2, 2025, 12:00 PM

Ø  October 9, 2025, 12:00 PM

Ø  October 16, 2025, 12:00 PM

Ø  October 23, 2025, 12:00 PM

Ø  October 30, 2025, 12:00 PM

Ø  November 6, 2025, 12:00 PM

Ø  November 13, 2025, 12:00 PM

Ø  November 20, 2025, 12:00 PM

Ø  November 27, 2025, 12:00 PM

Ø  December 4, 2025, 12:00 PM

Ø  December 11, 2025, 12:00 PM

 

Secondary Prize: One (1) random draw will be held on December 11, 2025, at 12:00 p.m. The Contest Sponsor or its designated representative will randomly select one (1) entry form from all eligible entry forms received during the Contest Period.

Grand prize:

There will be one (1) random draw on December 11, 2025, at 12:00 p.m., during which the Contest Sponsor or its designated representative will randomly select one (1) entry form from among all eligible entry forms submitted during the Contest Period. 

The selected entrant will be notified by the Contest Sponsor or its designated representative by email or telephone (based on the information provided in the online entry form at the time of entry) within three (3) days of the draw (“Notification”). If the entrant has not responded to the Notice within three (3) days of receipt of such Notice, another entrant may, at the sole discretion of the Contest Sponsor, be selected by random draw, in which case that entrant will become the selected entrant and the previously selected entrant will be disqualified and will not be entitled to any Prize.

Before being declared a prize winner, the selected entrant must correctly answer, without assistance, a timed mathematical skill-testing question administered by the Contest Sponsor. Before a prize is awarded, the potential winner (and the person accompanying them) must sign a standard declaration of compliance with the Official Rules and release and indemnity forms releasing the Contest Sponsor, the Contest Administrator, the NFL Entities, and each of their respective affiliates, parent companies, subsidiaries, professional advisors, provincial liquor authorities, and advertising and promotional agencies, as well as each of their directors, officers, employees, representatives, and agents (collectively, the Contest Sponsor), directors, officers, employees, representatives, and agents (collectively, the “Released Parties”) from any liability arising from the administration of the Contest, including, without limitation, liability arising from the acceptance and use of a Prize as awarded, the administration of the Contest, and the selection of the potential winner.

If a potential prize winner fails to respond to the Notice within the specified time frame, is deemed ineligible for any reason, refuses to accept a prize, answers the required mathematical skill-testing question incorrectly, or fails to answer the required mathematical skill-testing question correctly within the time limit, they will be disqualified and forfeit any prize won. The Contest Sponsor may then, at its sole and absolute discretion, select another eligible entrant who will be subject to the same disqualification procedure. The Contest Sponsor will not be responsible for unsuccessful attempts to notify a potential winner.

The Contest Sponsor will not contact participants, except those who are selected. The Contest Sponsor is not responsible if, for any reason, a selected entrant does not receive notification or if the Contest Sponsor does not receive a selected entrant's response.

EACH SELECTED PARTICIPANT IS CONSIDERED A POTENTIAL WINNER(THE) OF THE PRIZE PENDING VERIFICATION OF THEIR ELIGIBILITY, PROVISION OF A CORRECT ANSWER TO A REGULATORY QUESTION, AND A SIGNED WAIVER AND INDEMNITY FORM (AS APPLICABLE). ALL POTENTIAL PRIZE WINNERS ARE SUBJECT TO VERIFICATION BY THE CONTEST SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATING TO THE CONTEST. PRIZES WILL NOT BE AWARDED UNTIL ENTRANT'S ELIGIBILITY HAS BEEN VERIFIED. THE CONTEST SPONSOR WILL NOT ACCEPT SCREENSHOTS OR OTHER PROOF OF WINNING IN PLACE OF ITS VALIDATION PROCESS. 

RELEASE: By participating in the Contest and submitting an entry, each entrant (i) agrees to be bound by these Official Rules, including all eligibility requirements, (ii) agrees that the decisions of the Contest Sponsor are final and binding, (iii) waives, releases, and forever discharges the Released Parties from any and all actions, causes of action, suits, liabilities, assessments, accounts, claims, damages, liabilities, losses, injuries, costs, or expenses, including, but not limited to, any liability for injury, loss, or damage of any kind suffered by the entrant or others, including personal injury, death, or property damage arising out of or in any way connected with, directly or indirectly, the Contest, including, but not limited to, the entrant's participation in the Contest, any violation of these Official Rules, the awarding, receipt, possession, use, or misuse of any Contest Prize (or any portion thereof), and any travel or activity in connection with the receipt or use of a Contest Prize, or the violation or infringement of any intellectual property rights or any publicity, personality, or privacy rights, and agrees to fully indemnify the Released Parties from any third-party claims relating to the foregoing.

LIMITATION OF LIABILITY: The Exempt Parties shall not be liable for any damage caused or alleged to be caused by or resulting from: i) any daily participation, Prize, or other correspondence or data lost, stolen, late, scrambled, distorted, delayed, damaged, or misdirected for any reason; ii) any failure, interruption, technical malfunction or delay; iii) any email, personal message, text, text message or other communication sent or received by the Contest Sponsor or any of its agents or representatives for any reason whatsoever; iv) for any incorrect, untimely or inaccurate information, whether caused by the Contest website, users or equipment or programming errors associated with or used in connection with the Contest; v) any technical or human error that may occur in the processing of one or more daily entries in the Contest; vi) problems related to the functioning of the Contest website or any feature thereof, regardless of the cause; vii) malfunction or damage to any telephone network, computer equipment, data, software, online systems, servers, or access providers; viii) any loss of functionality due to cookies not being enabled; ix) internet congestion; x) the security or confidentiality of information transmitted via computer networks; xi) breaches of privacy due to interference by third parties or any damage caused to or suffered by a participant or any other person as a result of such an event or occurrence; xii) technical, hardware, or software failures of any kind, lost or unavailable network connections, failed, incomplete, distorted, or delayed computer transmissions, including lost, misdirected, or corrupted entries, viruses, worms, or Trojan horses, or any other damage that may limit a participant's ability to participate in the Contest.

ERRORS: The Contest Sponsor is not responsible for typographical or other errors in the offering or administration of the Contest, including, but not limited to, errors in advertising, the official rules, the selection and announcement of winners, or the awarding of a Prize or Grand Prize. Under no circumstances will the Contest Sponsor be responsible for awarding more Prizes than are specified in these rules (at any level). If, due to a printing, production, online, Internet, computer, or other error of any kind, a Prize notification incorrectly states the applicable Prize that a entrant is eligible to win, or mistakenly declares a person to be a potential winner of a Prize, the entrant will only be eligible to receive the applicable Prize that they are eligible to win based on the Contest Sponsor's official records and data (as determined by the Contest Sponsor in its sole and absolute discretion).

RIGHT TO TERMINATE, MODIFY OR SUSPEND THE CONTEST: The Contest Sponsor may, at any time, at its sole discretion and without liability, terminate, modify, or suspend the Contest in whole or in part, subject only to the approvals required by law, in the event of fraud, technical failures, communication errors or other errors, or other causes beyond the control of the Contest Sponsor that affect the administration, integrity, or security of the Contest, or if any other factor interferes with the conduct of the Contest as contemplated in these Rules. Without limiting the generality of the foregoing, in the event of a premature termination of the Contest, a notice will be posted on the Contest website to that effect. Furthermore, in order to determine eligibility to win a Prize in the event of a premature termination of the Contest, all eligible entries received prior to the time of premature termination will be considered valid and, for the purposes of these Official Rules, the Contest Period will be deemed to have ended at the time of premature termination. The Contest Sponsor reserves the right, at any time and in its sole discretion, to correct any errors, including, but not limited to, typographical, printing, computer programming, or sponsor errors. No waiver by the Contest Sponsor of the application of any condition herein shall be deemed a permanent waiver or a waiver of any other term.

DISQUALIFICATIONS: If the Contest Sponsor discovers (through any evidence or other information made available to it or discovered by it) that a person has attempted any of the following: i) exceed the limits or restrictions set forth in these Official Rules; ii) use multiple names, identities, email addresses, accounts, or any automated system or program, macro, script, robot, or other device to register or participate in the Contest or disrupt it; iii) participate in the Contest more than once; iv) submit an entry or enter a code or PIN (if applicable) that has been falsified, manipulated, or altered in any way; v) disrupt or participate in the Contest in a fraudulent or deceptive manner (including, without limitation, canceling, changing, or modifying a transaction in any way); vi) participate in the Contest in any other manner that disrupts the Contest; v) disrupt the Contest or participate in it in a fraudulent or deceptive manner (including, without limitation, canceling, changing, or modifying a transaction in any way); (vi) participating in the Contest in any other manner that disrupts the Contest; (including, without limitation, canceling, changing or modifying a transaction); or (vi) participate in the Contest in any other manner that is disruptive, abusive, fraudulent, deceptive, unfair, unsportsmanlike or inconsistent with these Official Rules (as determined by the Contest Sponsor in its sole and absolute discretion); they may then be disqualified from the Contest at the sole and absolute discretion of the Contest Sponsor. If a participant is disqualified, they forfeit all rights to a Prize.

DISCLAIMER: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE OR ALTER AN ENTRY OR TO COMPROMISE THE LEGITIMATE OPERATION OF THE CONTEST CONSTITUTES A VIOLATION OF CRIMINAL AND CIVIL LAWS. IF SUCH AN ATTEMPT IS MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY THAT ENTRANT OR OTHER PERSON AND TO SEEK DAMAGES OR OTHER REMEDIES FROM THAT ENTRANT OR OTHER PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

NON-DISCLOSURE AGREEMENT: The Contest Sponsor respects your right to privacy. Personal information collected from participants will only be used by the Contest Sponsor to organize the Contest and fulfill the conditions for awarding prizes, and only if consent is given at the time of participation to provide participants with information about upcoming promotions or events organized by the Contest Sponsor. For more information on how the Contest Sponsor collects, uses and discloses personal information, please see the Contest Sponsor's privacy policy, available at https://www.labatt.com/legal/lbc_eng_privacy.html 

APPLICABLE LAW: For consumers residing in Quebec, the Contest and the Official Rules are governed by Quebec law, and all participants expressly agree that the courts of Quebec shall have exclusive jurisdiction in the event of any dispute or disagreement arising from or related to this Contest, and agree to submit to the jurisdiction of the courts of Quebec. 

 

SUBJECT TO APPLICABLE LAWS: The Contest is subject to these Official Rules in their entirety and to all applicable federal, provincial, and local laws and regulations. By entering the Contest, you acknowledge that you have read the Official Rules and agree to comply with them and with the decisions of the Contest Sponsor, which are final and binding in all matters relating to the Contest. Any questions, comments, or complaints regarding the Contest should be directed to the Contest Sponsor. All federal, provincial, and local laws and regulations apply. All federal, provincial, and local laws and regulations apply. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. If any provision is held to be invalid, unenforceable or illegal, these Official Rules shall remain in full force and effect and shall be construed in accordance with their provisions as if the invalid or illegal provision were not contained herein. 

DIFFERENCES IN LANGUAGE: In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any contest-related materials, including, but not limited to, point-of-sale, television, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern, and control.