OFFICIAL RULES FOR THE “MAXI x NFL x BUD LIGHT” CONTEST

IMPORTANT :  PLEASE READ THESE OFFICIAL RULES (“OFFICIAL RULES”) BEFORE ENTERING THE “MAXI x NFL X BUD LIGHT” CONTEST (THE “CONTEST”).  BY ENTERING THE CONTEST, THE ENTRANT DECLARES THAT HE/SHE MEETS ALL THE ELIGIBILITY REQUIREMENTS BELOW AND AGREES TO BE UNCONDITIONALLY BOUND BY THESE OFFICIAL RULES AND ALL DECISIONS OF LABATT BREWING COMPANY LIMITED (THE “CONTEST SPONSOR”) AND MAXI (THE “CONTEST ADMINISTRATOR”).

The National Football League (NFL), its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC, NFL International LLC and each of their respective direct and indirect subsidiaries, affiliates, owners, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this promotion or any prize awarded. The NFL Entities have not offered or sponsored this promotion in any way.

 

ELIGIBILITY: To be eligible, you must:

1. be a legal resident of Quebec;

2. be of legal drinking age;

3. not be an employee, officer, director, contractor, agent or representative of the Contest Sponsor, NFL Entities or any of their respective parent companies, subsidiaries, affiliates, agencies, distribution companies;

4. not be an employee of any applicable provincial liquor authorities, participating licensed control boards, retailers or distributors (the “Provincial Liquor Authorities”);

5. not be a member of the immediate family (parent, spouse, sibling, child) of any of the above, nor reside with any of the above.
   
   

The Provincial Liquor Authorities are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this Contest.

To be eligible, entrants must have online access and a valid email address on the date of their entry. If the entrant's identity is disputed, the authorized account holder of the email address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the email address by an online service provider, Internet access provider or other organization responsible for assigning email addresses for the domain associated with the submitted email address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that he/she is the authorized account holder of the email address associated with the winning entry.

CONTEST PERIOD: The Contest begins on or about 9:00 a.m. on September 3, 2025 and ends at 11:59:59 p.m. on December 10, 2025 (the “Contest Closing Date”) after which no further entries will be accepted (the “Contest Period”).

HOW TO ENTER & WIN:  :  During the Contest Period, there are only two (2) ways to enter:

       i.         entrants can scan a QR code on Contest Sponsor’s promotional material at participating Maxi locations, complete the Contest entry form in its entirety and click the “Submit” button; or 

     ii.         entrants can visit https://www.shopbeergear.ca/Maxi-NFL  (the “Contest Website”), complete the Contest entry form in its entirety, and click the “Submit” button.

Limit one (1) entry per person per day (between 12:00:01 a.m. and 11:59:59 p.m. each calendar day during the Contest Period). Entries must be received by the Contest Closing Date. Entries received after the Contest Closing Date are invalid. No other form of entry form submission is valid outside of what is noted above.  Multiple entrants are not permitted to share the same email address.  Entrants may not enter with multiple email addresses, nor may entrants use any other device or artifice to enter multiple times or as multiple entrants.  Any entrant who attempts to enter with multiple email addresses or accounts under multiple identities will be disqualified and forfeit any prize won, in the Contest Sponsor’s sole discretion.

The Contest Sponsor is not responsible for the inability of a potential entrant to enter the Contest for any reason. The Contest Sponsor is not responsible for late, lost, misdirected, delayed, incomplete or incompatible entries, or damaged or lost Golden Cans, Prize Notification Messages or other Contest Related Information (collectively,  “Contest Related Information”), or for Contest Related Information that is sent in error or produced or distributed in a manner not in compliance with these Rules, all of which shall be void. Screen captures will not be accepted as proof of entry. All entries are the property of the Contest Sponsor.

ENTRANT VERIFICATION: The Contest Sponsor reserves the right, in its sole and absolute discretion, to require proof of compliance with these Official Rules, in a form acceptable to the Contest Sponsor, to: i) verify an individual’s eligibility to participate in this Contest; ii) verify the eligibility or legitimacy of any Contest Related Information submitted or received (or purported to be submitted or received) in connection with this Contest; and/or iii) for any other reason the Contest Sponsor deems necessary, in its sole and absolute discretion, for the purpose of administering this Contest in accordance with these Rules. Failure to provide such proof to the complete satisfaction of the Contest Sponsor within the timeframe specified by the Contest Sponsor may result in disqualification. The Contest Sponsor’s server will be the official time-keeping device for this Contest. All information requested by and supplied to the Contest Sponsor for the purpose of the Contest must be truthful, complete, accurate and in no way misleading. The Contest Sponsor reserves the right to disqualify any entrant should such an entrant at any stage supply untruthful, incomplete, inaccurate or misleading personal details and/or information. All decisions of the Contest Sponsor are final and binding and may not be appealed.

WEEKLY PRIZES: There are fourteen (14) weekly prizes to be won across all 191 participating Maxi locations. Each prize consists of one (1) NFLShop.ca gift card valued at $500 CDN (hereinafter, the “Weekly Prize”). Prizes will be sent to the email address provided by the entrant upon entry.

SECONDARY PRIZE: There is one (1) secondary prize to be won across all 191 participating Maxi locations, consisting of 150,000 PC Optimum points with an approximate value of $150 CDN (hereinafter, the “Secondary Prize”).

Prize must be accepted as awarded. Prize cannot be re-sold, transferred, or converted to cash. No prize substitution except by the Contest Sponsor who reserves the right to substitute a prize or any portion thereof with a prize of equal or greater value. All decisions of the Contest Sponsor in regard to the Contest are final and binding and may not be appealed. The Contest Sponsor is not responsible for the prize once it has been shipped. 

The Contest Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any prize.

Alcohol is not part of any prize.

 

GRAND PRIZE: There is one (1) grand prize to be won consisting of one (1) trip for two (2) people to Super Bowl LX in Santa Clara, California (the "Grand Prize"). The Grand Prize includes: two (2) upper level tickets to Super Bowl LX (for the winner and their guest) on February 8, 2026 (seat location is at the Contest Sponsor’s discretion), round-trip economy class airfare between the Canadian international airport closest to the Contest winner's home and San Francisco, California, three (3) nights accommodation in San Francisco, California (double occupancy in a hotel chosen by the Contest Sponsor), certain meals (3 breakfasts, 2 lunches, 2 dinners) as determined by the Contest Sponsor), two (2) passes to the pre-game hospitality event (for the winner and their guest), ground transfers between the hotel and the airport in San Francisco, ground transportation to organized events and the football game (as determined by the Contest Sponsor), a CAD$400 allowance (payable to the winner only as a prepaid credit card or Interac e-Transfer, at the Contest Sponsor's discretion), souvenirs, including an official lanyard and game program per person (at the Contest Sponsor's discretion), services of on-site support staff and included service charges. Alcohol is not part of the Grand Prize. The approximate retail value of the Grand Prize is CAD$30,000 (based on departure from Toronto). Travel dates must be between February 6 and February 9, 2026, subject to event scheduling and at the Contest Sponsor’s discretion, and the winner and their guest must be available to travel at any time during those dates. Travel documentation (including a valid passport for travel to the United States), insurance, taxes, gratuities, additional transportation, baggage fees, food and beverages, medical vaccinations and all other personal expenses and costs not specifically included in the above description are the sole responsibility of the winner and their guest. The winner and their guest must be 21 years of age or older and eligible to travel to the United States. The winner must hold a valid credit card for check-in, incidental charges and security deposits required by the hotel at the time of travel. The Contest Sponsor is not responsible if travel is prevented or refused for reasons or decisions of governmental authorities (foreign or domestic), or other airlines or airport authorities. Regional travel restrictions may apply. The winner and their guest must comply with all venue and event policies, including, but not limited to, presenting valid photo identification at the event venue for age verification or identification purposes, if requested. The Contest Sponsor is not responsible if entry to the event venue is denied for reasons or decisions of governmental authorities (federal or provincial) or regional health authorities. The Contest Sponsor reserves the right to withdraw the Prize, in whole or in part, from the winner or their guest who, in the opinion of the Contest Sponsor or venue staff, may, in their sole discretion, be intoxicated, pose a safety or health risk, have violated a venue policy or law, or could compromise the reputation of the Contest Sponsor. The Contest winner and their guest may need to access tickets only via mobile (paperless) in accordance with the rules of the selected venue. The Contest Sponsor is not responsible if the event related to the Grand Prize is cancelled for any reason whatsoever. Additional terms and conditions apply to tickets and are listed thereon once awarded.

The Grand Prize must be accepted as awarded. The Grand Prize cannot be resold, transferred or exchanged for cash. No substitution of the Grand Prize, except by the Contest Sponsor, who reserves the right to substitute the Grand Prize or any part thereof with a prize of equal or greater value. All decisions of the Contest Sponsor relating to the Contest are final and not subject to appeal. The Contest Sponsor is not responsible for the Grand Prize once it has been shipped.

The Contest Sponsor makes no representation and offers no warranty of any kind regarding the appearance, safety or performance of the Grand Prize.

ODDS: The odds of winning a Prize or the Grand Prize depend on the number of eligible entries received before the Contest Closing Date.

PRIZE AWARDING:

Weekly Prizes: One (1) draw will be held every Thursday at 12:00 PM from September 11 to December 11, 2025 (inclusive). At each draw, the Contest Sponsor or its designated representative will randomly select one (1) entry form from all eligible forms received during the week preceding the draw. For each new week of participation, the process restarts: only forms submitted during the relevant week will be considered for that week's draw.

Ø September 11, 2025 at 12:00 PM

Ø September 18, 2025 at 12:00 PM

Ø September 25, 2025 at 12:00 PM

Ø October 2, 2025 at 12:00 PM

Ø October 9, 2025 at 12:00 PM

Ø October 16, 2025 at 12:00 PM

Ø October 23, 2025 at 12:00 PM

Ø October 30, 2025 at 12:00 PM

Ø November 6, 2025 at 12:00 PM

Ø November 13, 2025 at 12:00 PM

Ø November 20, 2025 at 12:00 PM

Ø November 27, 2025 at 12:00 PM

Ø December 4, 2025 at 12:00 PM

Ø December 11, 2025 at 12:00 PM

Secondary Prize: One (1) draw will be held on December 11, 2025 at 12:00 PM. The Contest Sponsor or its designated representative will randomly select one (1) entry form from all eligible forms received during the Contest Period.

Grand Prize:

There will be one (1) random draw on December 11, 2025 at 12:00 PM, during which the Contest Sponsor or its designated representative will randomly select one (1) entry form from all eligible entries during the Contest Period.

The selected participant will be notified by the Contest Sponsor or its designated representative by email or phone (according to the information provided in the web entry form at the time of entry) within three (3) days following the draw ("Notice"). If the participant has not responded to the Notice within three (3) business days of receiving such Notice, another participant may, at the sole discretion of the Contest Sponsor, be selected by random draw, in which case that person will become the selected participant and the previously selected participant will then be disqualified and will not be entitled to any prize.

Before being declared a prize winner, the selected participant will be required to correctly answer, without assistance, a time-limited mathematical skill-testing question administered by the Contest Sponsor. Before a prize is awarded, the potential winner (and their guest) will be required to sign a standard declaration of compliance with the Official Rules and release and indemnity forms releasing the Contest Sponsor, the Contest Administrator, the NFL Entities and each of their respective affiliates, parent companies, subsidiaries, professional advisors, Provincial Liquor Authorities and advertising and promotion agencies, and each of their respective directors, officers, employees, representatives and agents (collectively, the Contest Sponsor), directors, officers, employees, representatives and agents (collectively, the "Released Parties") from any liability arising from the conduct of the Contest, including, without limitation, liability arising from the acceptance and use of a Prize as awarded, the administration of the Contest and the selection of the potential winner.

If a potential prize winner fails to respond to the Notification within the specified time, is found to be ineligible for any reason, declines to accept a prize, incorrectly answers the required mathematical skill-testing question, or runs out of time to correctly answer the required mathematical skill-testing question, he/she will be disqualified and will forfeit any prize won. The Contest Sponsor may then, at its sole and absolute discretion, select another eligible entrant who will be subject to the same disqualification procedure. The Contest Sponsor will not be responsible for unsuccessful attempts to notify a potential winner.

The Contest Sponsor will not contact entrants, except those selected. The Contest Sponsor is not responsible for any reason whatsoever that a selected entrant does not receive the Notification or that the Contest Sponsor does not receive a selected entrant’s response.

EACH SELECTED ENTRANT IS CONSIDERED A POTENTIAL PRIZE WINNER PENDING VERIFICATION OF ELIGIBILITY, PROVISION OF A CORRECT ANSWER TO A REGULATORY QUESTION, AND A SIGNED RELEASE AND INDEMNITY FORM (AS APPLICABLE). ALL POTENTIAL PRIZE WINNERS ARE SUBJECT TO VERIFICATION BY THE CONTEST SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATING TO THE CONTEST. PRIZES WILL NOT BE AWARDED UNTIL THE ENTRANT'S ELIGIBILITY HAS BEEN VERIFIED. THE CONTEST SPONSOR WILL NOT ACCEPT SCREENSHOTS OR OTHER PROOF OF WINNING IN PLACE OF ITS VALIDATION PROCESS. 

RELEASE:  By participating in the Contest and submitting an entry, each entrant (i) agrees to be bound by these Official Rules, including all terms of participation, (ii) agrees that the decisions of the Contest Sponsor are final and binding, (iii) forever waives, releases, and discharges the Released Parties from and against any and all actions, causes of action, suits, debts, dues, accounts, claims, damages, liabilities, losses, injuries, costs, or expenses, including, without limitation, any liability for injuries, losses, or damages of any kind to persons or property, including personal injury, death, or property damage, arising out of or in any way related, directly or indirectly, to the Contest, including, but not limited to, the entrant’s participation in the Contest, any breach of these Official Rules, the awarding, receipt, possession, use, or misuse of any Contest Prize (or any portion thereof), and any travel or activity related to the receipt or use of a Contest Prize, or the infringement of any intellectual property right or any right to publicity, personality, or privacy, and agrees to fully indemnify the Released Parties from any third-party claims relating to the foregoing.

LIMITATION OF LIABILITY:  The Released Parties shall not be liable for any damages caused or alleged to be caused by or resulting from: (i) any daily entry, prize, or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged, or misdirected for any reason; (ii) any outage, interruption, technical malfunction, or delay; (iii) any email, personal message, text, text message, or other communication sent or received by the Contest Sponsor or any of its agents or representatives, for any reason; (iv) any incorrect, untimely, or inaccurate information, whether caused by the Contest website, users, or by equipment or programming errors associated with or used in the Contest; (v) any technical or human error that may occur in the processing of one or more daily Contest entries; (vi) problems with the operation of the Contest website or any feature thereof, regardless of the cause; (vii) malfunction or damage to any telephone network, computer equipment, data, software, online systems, servers, or access providers; (viii) any loss of functionality due to cookies not being enabled; (ix) Internet congestion; (x) the security or confidentiality of information transmitted via computer networks; (xi) privacy breaches due to third-party interference or any damage caused or suffered by an entrant or any other person due to such event or occurrence; (xii) technical, hardware, or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled, or delayed computer transmissions, including lost, misdirected, or corrupted entries, viruses, worms, or Trojan horses, or any other damage that may limit an entrant's ability to participate in the Contest. 

ERRORS:  The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of the Contest, including, but not limited to, errors in advertising, the official rules, the selection and announcement of winners, or the awarding of a Prize or Grand Prize. Under no circumstances will the Contest Sponsor be responsible for a number of Prizes greater than that indicated in these rules (at any level). If, due to a printing, production, online, Internet, computer, or other error of any kind, a Prize notification erroneously indicates the applicable Prize an entrant is able to win, or erroneously states that a person is a potential Prize winner, the entrant may only receive the applicable Prize they are able to win based on the Contest Sponsor's official records and data (as determined by the Contest Sponsor in its sole and absolute discretion).

RIGHT TO TERMINATE, AMEND, OR SUSPEND: The Contest Sponsor may at any time, in its sole discretion and without liability, terminate, amend, or suspend the Contest in whole or in part, subject only to any approvals required by law, in the event of fraud, technical failures, communication or other errors, or other causes beyond the Contest Sponsor's control that corrupt the administration, integrity, or security of the Contest, or if any other factor interferes with the conduct of the Contest as contemplated in these Rules.  Without limiting the generality of the foregoing, in the event of an early termination of the Contest, notice will be posted on the Contest website to that effect. In addition, in order to determine eligibility for winning a Prize in the event of an early termination of the Contest, all eligible entries received prior to the time of early termination will be considered valid and, for the purposes of these Official Rules, the Contest Period will be deemed to have ended at the time of early termination.  The Contest Sponsor reserves the right, at any time and in its sole discretion, to correct any errors, including, but not limited to, any typographical, printing, computer programming, or sponsorship errors.  No waiver by the Contest Sponsor of any term herein shall be deemed a continuing waiver or a waiver of any other term.

DISQUALIFICATIONS:  If the Contest Sponsor discovers (using any evidence or other information made available to it or discovered by it) that a person has attempted the following: (i) exceeding the limits or restrictions set forth in these Official Rules; (ii) using multiple names, identities, email addresses, accounts, or any automated, macro, script, robotic, or other system or program to register or participate in or disrupt the Contest; (iii) participating in the Contest more than once as permitted; (iv) submitting an entry or entering a code or PIN (if applicable) that has been forged, manipulated, or altered in any way; (v) disrupting or participating in the Contest in a fraudulent or deceptive manner (including, without limitation, canceling, changing, or otherwise modifying a transaction); (vi) participating in the Contest in any other way that disrupts the Contest; (vii) disrupting or participating in the Contest in a fraudulent or deceptive manner (including, without limitation, canceling, changing, or modifying a transaction) or (viii) participating in the Contest in any other disruptive, abusive, fraudulent, deceptive, unfair, unsportsmanlike, or inconsistent manner with these Official Rules (as determined by the Contest Sponsor in its sole and absolute discretion); they may then be disqualified from the Contest at the sole and absolute discretion of the Contest Sponsor. If an entrant is disqualified, they forfeit all rights to a Prize.  

WARNING: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE OR ALTER AN ENTRY OR TO COMPROMISE THE LEGITIMATE OPERATION OF THE CONTEST CONSTITUTES A VIOLATION OF CRIMINAL AND CIVIL LAW. SHOULD SUCH AN ATTEMPT BE MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR OTHER PERSON AND TO CLAIM DAMAGES OR ANY OTHER REMEDY FROM SUCH ENTRANT OR OTHER PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. 

PRIVACY STATEMENT: The Contest Sponsor respects your right to privacy. Personal information collected from entrants will be used by the Contest Sponsor solely to administer the Contest and fulfill the Prize requirements and, only if consent is given at the time of entry, to provide entrants with information about upcoming Contest Sponsor promotions or events. For more information on how the Contest Sponsor collects, uses, and discloses personal information, please consult the Contest Sponsor's privacy policy, available at  https://www.labatt.com/fr/privacy-policy. 

APPLICABLE LAW:  For consumers residing in Quebec, the Contest and Official Rules are governed by the laws of Quebec, and all entrants expressly agree that the courts of Quebec shall have exclusive jurisdiction over any dispute or disagreement arising out of or relating to this Contest and agree to submit to the jurisdiction of the courts of Quebec.  

 

SUBJECT TO APPLICABLE LAWS:  The Contest is subject to the entirety of these Official Rules and all applicable federal, provincial, and local laws and regulations. By participating in the Contest, you acknowledge that you have read the Official Rules and agree to comply with their terms and the decisions of the Contest Sponsor, which are final and binding in all matters relating to the Contest. Any questions, comments, or complaints regarding the Contest must be addressed to the Contest Sponsor. All federal, provincial, and local laws and regulations apply. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW.

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. If any provision is found to be invalid, unenforceable, or illegal, these Official Rules shall remain in effect and shall be construed in accordance with their terms, as if the invalid or illegal provision was not provided for in these rules. 

 

LINGUISTIC DIVERGENCE: In the event of any divergence or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, point of sale, television, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern and control.