OFFICIAL RULES FOR THE "BLAXTON x MICHELOB ULTRA" CONTEST
IMPORTANT : PLEASE READ THESE OFFICIAL RULES (THE "OFFICIAL RULES") BEFORE ENTERING THE BLAXTON x MICHELOB ULTRA CONTEST (THE "CONTEST"). BY ENTERING THE CONTEST, THE ENTRANT DECLARES THAT HE/SHE MEETS ALL THE ELIGIBILITY REQUIREMENTS BELOW AND AGREES TO BE UNCONDITIONALLY BOUND BY THESE OFFICIAL RULES AND BY ALL DECISIONS OF LABATT BREWING COMPANY LIMITED (THE "CONTEST SPONSOR") AND BLAXTON PUB (THE "CONTEST ADMINISTRATOR").
NO PURCHASE NECESSARY. YOU MUST BE OF LEGAL DRINKING AGE. CONTEST IS OPEN TO QUEBEC RESIDENTS ONLY.
ELIGIBILITY: To be eligible to enter, you must: (i) be 18 years of age or older; (ii) be a resident of Quebec; (iii) not be an immediate family member of an employee, contractor, agent or representative of the Contest Sponsor, Contest Administrator, or any of their parent companies, subsidiaries, affiliates, agencies, distribution companies, liquor boards, liquor licensees, prize suppliers, or any of their respective shareholders, trustees, officers, directors, employees or agents, nor reside with any of the aforementioned. For purposes of the Contest, "immediate family" means parent, spouse, sibling, child, or any person residing in the same household or domiciled with any of these employees or representatives. The provincial liquor boards are not associated with this Contest in any way and are not responsible for any issues related to this Contest.
If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address by an online service provider, Internet access provider, or any other organization responsible for assigning the e-mail address for the domain associated with the submitted e-mail address will be considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the winning entry.
CONTEST PERIOD: The Contest begins on or about June 1, 2026, at 8:01 a.m. EST and ends at 11:59 p.m. on July 19, 2026 (the "Contest Closing Date"), after which no further entries will be accepted (the "Contest Period"). The Contest takes place in 7 participating Blaxton establishments.
HOW TO ENTER AND HAVE A CHANCE TO WIN: To enter the Contest, entrants must have Internet access and a valid e-mail address. During the Contest Period, there are only two (2) ways to enter:
1. Entrants can scan a QR code on the Contest Sponsor's promotional materials at participating establishments, complete the Contest entry form in its entirety, and then click the "Submit" button; or
2. Entrants can go to http://www.shopbeergear.ca/BlaxtonCanadaSoccerJerseyMichelobUltra and complete the Contest entry form in its entirety, and then click the "Submit" button.
Limit of one (1) entry per person, per day, during the Contest Period, regardless of entry method. Entries must be received by the Contest Closing Date. Entries received after the Contest Closing Date will be null and void. The Contest Sponsor reserves the right to disqualify an entry for any reason, at its sole discretion. All decisions of the Contest Sponsor are final and binding. There are no other means of entry than those mentioned above. Multiple entrants cannot share the same e-mail address. Entrants cannot enter using multiple e-mail addresses or by using another device to enter under multiple identities. Any entrant attempting to enter using multiple e-mail addresses or accounts under multiple identities will be disqualified and forfeit any prize won, at the sole discretion of the Contest Sponsor.
The Contest Sponsor assumes no responsibility for a potential entrant's inability to successfully enter a draw for any reason, or for unclaimed or unawarded prizes. The Contest Sponsor is not responsible for late, lost, damaged, misdirected, altered, corrupted, illegible or incomplete entries. Proof of transmission (e.g., a screenshot) does not constitute proof of receipt.
PRIZE: There is one (1) prize to be won at each participating establishment, consisting of one (1) official Canada Soccer jersey (the "Prize"). The approximate retail value of the Prize is $150 CAD. Alcohol is not part of the Prize. Winners are responsible for all costs and expenses not expressly included in the Prize. Once confirmed as a winner, the winner must pick up the Prize at the establishment where their entry was selected.
The Prize must be accepted as awarded. The Prize cannot be resold, transferred or exchanged for cash. No prize substitution, except by the Contest Sponsor, which reserves the right to substitute the Prize or any part thereof with a prize of equal or greater value. All decisions of the Contest Sponsor regarding the Contest are final and without appeal. The Contest Sponsor is not responsible for the Prize once it has been received.
ODDS: The odds of winning a Prize depend on the number of eligible entries received at each participating establishment during the Contest Period.
PRIZE AWARDING: The Contest will feature one (1) random draw in which the Contest Sponsor will randomly select one (1) entry from all eligible entries received at each of the seven (7) participating Blaxton establishments during the Contest Period. The draw will take place on July 20, 2026, at 12:00 PM (Eastern Time) ("Draw Date").
The selected entrant will be notified by the Contest Sponsor by email (using the contact information provided on the Entry Form at the time of entry) within three (3) business days of the Draw Date (the "Notification"). If the entrant has not responded to the Notification within seventy-two (72) hours of receiving it, another entrant may, at the Contest Sponsor's sole discretion, be selected by random draw, in which case that individual will become the selected entrant and the previously selected individual will then be disqualified and will have no right to a Prize.
Before being declared a winner, the selected entrant must correctly answer, unaided, a mathematical skill-testing question, within a limited time, administered by the Contest Sponsor. Before a Prize is awarded, the selected entrant may be required to sign a standard declaration of compliance with these Official Rules and a release and indemnity form releasing the Prize provider, the Contest Sponsor, the Contest Administrator, and each of their respective affiliates, parent companies, subsidiaries, professional advisors, provincial alcohol authorities, and their advertising and promotional agencies, as well as each of their directors, officers, employees, representatives, and agents (collectively, the "Released Parties"), from any liability arising out of or related to the Contest, including, without limitation, any liability arising from the acceptance and use of a Prize as awarded, the administration of the Contest, and the selection of a potential winner.
If a potential Prize winner does not respond to the Notification within the specified time, is deemed ineligible for any reason, declines to accept a Prize, fails to sign the release and indemnity form, or incorrectly answers the mathematical skill-testing question, they will be disqualified and forfeit the Prize. The Contest Sponsor or Contest Administrator may then, at its sole and absolute discretion, select another eligible entrant, who will be subject to the same disqualification procedure. The Contest Sponsor will not be responsible for unsuccessful attempts to contact a potential winner.
The Contest Sponsor will not contact entrants, except those selected. The Contest Sponsor is not responsible if, for any reason, a selected entrant does not receive the Notification or if the Contest Sponsor does not receive the selected entrant's response.
RELEASE: By participating in the Contest and submitting an entry, each entrant: (i) agrees to be bound by these Official Rules, including all eligibility requirements; (ii) acknowledges that the decisions of the Contest Sponsor are final and binding; and (iii) releases, discharges, and holds harmless forever the Released Parties from any and all actions, causes of action, suits, debts, duties, accounts, claims, damages, liabilities, losses, injuries, costs, or expenses, including, without limitation, any liability arising from injuries, losses, or damages of any kind sustained by the entrant or any other person, including personal injury, death, or property damage, resulting from or related, directly or indirectly, to the Contest, including the entrant's participation in the Contest, any breach of these Official Rules, the award, receipt, possession, use or misuse of any Contest Prize (or any part thereof), and any travel or activity related to the receipt or use of a Contest prize, and/or any infringement or violation of intellectual property rights or rights to publicity, personality, or privacy. The entrant further agrees to fully indemnify and hold harmless the Released Parties from any claims, actions, or demands made by third parties relating to the foregoing.
DISCLAIMER OF LIABILITY: The Released Parties cannot be held liable for damages caused or alleged to be caused by: (i) any entry, prize, or other correspondence or data lost, stolen, late, distorted, corrupted, delayed, damaged, or misdirected for any reason; (ii) any outage, interruption, technical failure, or delay; (iii) any email, text message, or other communication sent or received by the Contest Sponsor or any of its agents or representatives for any reason; (iv) any incorrect, late, or inaccurate information, whether caused by a website, users, or by equipment or programming errors associated with or used in the Contest; (v) any technical or human error that may occur in the processing of any entry or Contest registration; (vi) any problem related to the operation of a website or one of its functions, whatever the cause; (vii) any malfunction or damage affecting a network or telephone line, computer equipment, data, software, online systems, servers, or access providers; (viii) any lost functionality due to the absence or deactivation of browsing cookies; (ix) Internet congestion; (x) the security or confidentiality of information transmitted via computer networks; (xi) any privacy breach resulting from a third-party hacker intrusion or any damage suffered by a participant or any other person as a result; or (xii) any technical, hardware, or software failure of any kind, lost or unavailable network connections, failed, incomplete, corrupted, or delayed computer transmissions, including lost, misdirected, or altered entries, damages caused by viruses, worms, or Trojan horses, or any other damage that may limit a person's ability to participate in the Contest.
GENERAL STATEMENTS: All entries become the property of the Contest Sponsor. Any illegible, incomplete, modified, or false entry is void. The Contest Sponsor is not responsible for technical problems or failures, or any malfunction of an Internet or telephone network, or broadcast transmissions during the Contest period.
ERRORS: The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of the Contest, including, but not limited to, errors in advertising, these Official Rules, the selection and announcement of a winner, or the delivery of a Prize.
RIGHT TO TERMINATE, MODIFY, OR SUSPEND: The Contest Sponsor may, at any time, at its sole discretion and without liability, terminate, modify, or suspend the Contest, in whole or in part, subject only to approvals required by law, if fraud, technical or communication failures, errors, or any other cause beyond the Contest Sponsor's control compromises the administration, integrity, or security of the Contest, or if any other factor affects the conduct of the Contest as provided in these Official Rules. Without limiting the foregoing, in the event of early termination of the Contest, notice to that effect will be posted on the Contest website. In addition, to determine eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received before the time of early termination will be considered valid, and for the purposes of these Official Rules, the Contest Period will be deemed to have ended at the time of early termination. The Contest Sponsor reserves the right, at any time and in its sole discretion, to correct any error, including, without limitation, any typographical, printing, computer programming, or human error. No waiver by the Contest Sponsor of any term herein shall be deemed a continuing waiver, nor a waiver of any other term.
DISQUALIFICATIONS: The Contest Sponsor reserves the right, in its sole discretion, to disqualify any person who: (i) tampers or attempts to tamper with the entry process or the operation of the Contest; (ii) acts in violation of these Official Rules; (iii) has submitted an entry that does not comply with these rules; or (iv) acts in an unfair or disruptive manner, or with the intent to annoy, abuse, threaten, or harass any other person. WARNING: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO MODIFY OR DAMAGE ANY ENTRY OR TO COMPROMISE THE LEGITIMATE OPERATION OF THE CONTEST CONSTITUTES A VIOLATION OF CRIMINAL AND CIVIL LAWS; SHOULD SUCH AN ATTEMPT OCCUR, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR TAKE ANY OTHER
DISPUTES: QUEBEC RESIDENTS: Subject to applicable laws and these Official Rules, ENTRANTS expressly agree that the courts of Quebec have exclusive jurisdiction to resolve any dispute or litigation arising from or relating to this Contest, and agree to submit to the jurisdiction of these courts. The venue for any litigation or dispute is Montreal, Quebec.
PRIVACY POLICY: The Contest Sponsor respects the privacy rights of entrants. Personal information collected from entrants will only be used by the Contest Sponsor to administer the Contest and fulfill Prize requirements, and, only if consent is given at the time of entry, to provide entrants with information about upcoming promotions and/or events of the Contest Sponsor. For more information on how the Contest Sponsor collects, uses, and discloses personal information, please consult the Contest Sponsor's privacy policy, available at: https://www.labatt.com/fr/privacy-policy.
INTERPRETATION: In case of a dispute concerning the interpretation of these Official Rules, the decision or interpretation of the Contest Sponsor will prevail. The invalidity or unenforceability of any provision of these Official Rules will not affect the validity or enforceability of any other provision. In the event that a provision is determined to be invalid, unenforceable, or illegal, these Official Rules will remain in full force and effect and will be interpreted in accordance with their terms as if the invalid or illegal provision were not contained herein.
CONFLITS/DIVERGENCES : En cas de divergence entre les détails du concours figurant dans le présent règlement et ceux figurant dans le matériel publicitaire du concours (notamment en ligne, aux points de vente, à la télévision et dans la publicité imprimée, sur les emballages promotionnels et dans tout autre matériel promotionnel), les détails du concours tels qu’énoncés dans le présent règlement prévaudront.
SOUS RÉSERVE DES LOIS APPLICABLES : Le Concours est soumis à l’intégralité du présent Règlement officiel et à toutes les lois et tous les règlements fédéraux, provinciaux et locaux applicables. En participant au Concours, vous reconnaissez avoir lu le Règlement officiel et acceptez de vous conformer à ses conditions ainsi qu’aux décisions du Commanditaire du concours, qui sont définitives et contraignantes pour tout ce qui concerne le Concours. Toute question, commentaire ou plainte concernant le Concours doit être adressé au Commanditaire du concours. Toutes les lois et tous les règlements fédéraux, provinciaux et locaux s’appliquent. CE CONCOURS EST NUL LÀ OÙ LA LOI L’INTERDIT.
