LABATT X GROUPE PARÉ 2026 OFFICIAL CONTEST RULES

IMPORTANT: PLEASE READ THESE OFFICIAL CONTEST RULES (“OFFICIAL RULES”) BEFORE ENTERING THE LABATT x GROUPE PARÉ 2026 CONTEST (THE “CONTEST”). BY ENTERING THE CONTEST, THE ENTRANT DECLARES THAT HE OR SHE MEETS ALL OF THE ELIGIBILITY REQUIREMENTS SET FORTH BELOW AND AGREES TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND BY ALL DECISIONS OF LA BRASSERIE LABATT LIMITÉE (THE “CONTEST SPONSOR") AND GROUPE PARÉ INC (THE “CONTEST ADMINISTRATOR").

ELIGIBILITY: To enter, you must:

       i.          legally reside in Quebec;

      ii.          be eighteen (18) years of age or older;

     iii.          not be an employee, officer, director, contractor, agent, or representative of the Contest Sponsor, the Contest Administrator, or any of its respective parent companies, subsidiaries, affiliates, agencies, or distribution companies.

    iv.          not be an employee of the applicable Provincial Alcohol Authorities, participating licensing commissions, retailers, or distributors (the “Provincial Alcohol Authorities”); and

      v.          not be a member of the immediate family (parent, spouse, sibling, child) of any of the above-mentioned persons, nor live with them.

Provincial alcohol authorities are not affiliated with this Contest in any way and are not responsible in any way for any matters related to this Contest.

To be eligible, participants must have Internet access and a valid email address as of the date of registration. If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The person assigned to the e-mail address by an online service provider, Internet access provider, or any other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the winning entry.

CONTEST PERIOD: The Contest begins on April 27, 2026, at approximately 9:00 a.m., or thereabouts, and ends at 11:59:59 p.m. on April 11, 2027 (the “Contest Closing Date”), after which no further entries will be accepted (the “Contest Period”). The start time and end time of the Contest Period will be determined based on the time zone corresponding to each participating location.

HOW TO ENTER: During the Contest Period, there are two (2) ways to enter the Contest, as follows:

 

       i.          IN-STORE: Purchase a selected Labatt product at a participating Paré establishment. The cashier will give you an entry coupon with a PIN code. Scan the QR code on the promotional material or visit the website www.shopbeergear.ca/GroupePare2026-27, then complete the contest entry form in full. Then follow the instructions to enter your PIN and click the “Submit” button; or

 

      ii.          NO PURCHASE NECESSARY: To receive a PIN code without making a purchase, please send a self-addressed, stamped envelope addressed to "Labatt X Groupe Paré 2026 Contest" to the following address: 50 Labatt Avenue, Lasalle (QC), H8R 3E7, along with an original 50-word essay on the topic “What does the Labatt brand mean to you?” (the “Essay”) There is a limit of one (1) application per envelope. Please include the following in your envelope: (i) your original handwritten essay; (ii) a self-addressed, stamped envelope; and (iii) a separate sheet of paper with your name, date of birth, the date, your signature, and the statement “I am of legal drinking age and reside in Canada.” Only original essays will be accepted. Duplicate essays will be disqualified and will not be considered. Entries must be received in time for the QR code to be mailed to you before the contest deadline (11:59:59 p.m. local time on April 11, 2027). While supplies last. Any request that does not meet each of these requirements will be rejected at the sole discretion of the Contest Sponsor. The Contest Sponsor is not required to notify you if your entry is rejected. QR codes, which do not require a purchase, can then be entered on the contest website to enter the random grand prize draw.

 

Limit of one (1) entry per person, per day (between 0:00:01 a.m. and 11:59:59 p.m. on each calendar day during the Contest Period), regardless of the method of entry. Entries must be received by the Contest Closing Date. Entries received after the Contest Closing Date will be void. There are no other ways to submit an entry other than those mentioned above. Multiple entrants may not share the same e-mail address. Entrants may not enter with multiple e-mails or under multiple identities. Any entrant attempting to enter with multiple e-mails, accounts or identities will be disqualified and will forfeit any prize won, at Contest Sponsor's sole discretion.

The Contest Sponsor is not responsible for the inability of a potential entrant to register for the Contest for any reason whatsoever. The Contest Sponsor is not responsible for late, lost, misdirected, delayed, incomplete, or incompatible entries, Prize notification messages, or any other Contest-related information (collectively, the “Contest Information”), nor for any Contest Information that has been sent in error or that has been produced or distributed in a manner inconsistent with these Rules, all of which are null and void. Screenshots will not be accepted as proof of participation. All entries are the property of the Contest Sponsor. 

VERIFICATION OF PARTICIPANT: The Contest Sponsor reserves the right to require proof of compliance with these Official Rules in a form acceptable to the Contest Sponsor. i) to verify a person's eligibility to participate in this Contest; ii) to verify the eligibility or legitimacy of any information related to the Contest submitted or received (or purportedly submitted or received) in connection with this Contest; and/or iii) for any other reason deemed necessary by the Contest Sponsor, at its sole and absolute discretion, in connection with the administration of this Contest. Failure to provide such proof to the satisfaction of the Contest Sponsor within the time specified by the Contest Sponsor may result in disqualification. The Contest Sponsor's server data will be the sole determinant of time for the purposes of this Contest. All information requested or provided to the Contest Sponsor in connection with the Contest must be true, complete, accurate, and must not be misleading in any way. The Contest Sponsor reserves the right to disqualify any participant if it believes that such person has provided false, incomplete, inaccurate, or misleading information at any time. All decisions of the Contest Sponsor are final and cannot be appealed.

PRIZE: There is a total of fifty (50) Prizes to be won. There are thirty (30) Prizes in the form of pairs of tickets (each a “Ticket Prize”), nineteen (19) Prizes in the form of merchandise (each a “Merchandise Prize”) and one (1) Prize in the form of a travel credit card (the “Grand Prize” and, together with the Ticket Prizes and Merchandise Prizes, the “Prizes”). Limit of one (1) prize per person, per week, during the Contest Period. Available prizes include:

Ticket Prizes
Name	Description	Approximate Retail Value
Five (5) pairs of Sherbrooke Phoenix tickets	One (1) pair of tickets to a Sherbrooke Phoenix game during the 2026–2027 season	$50 CAD
One (1) pair of hockey tickets	One (1) pair of tickets to a Montreal men’s professional hockey team game at the Bell Centre in row EE	$1,000 CAD
Four (4) pairs of football tickets	One (1) pair of tickets to a Montreal men’s professional football team game in the Percival Molson Stadium loft, including beer and food	$340 CAD
Four (4) pairs of soccer tickets	One (1) pair of tickets to a Montreal men’s professional soccer team game the in the MU Lounge (ages 18 and over)	$240 CAD
Five (5) pairs of Lac des Nations VIP tickets	One (1) pair of tickets to the Fête du Lac des Nations in Sherbrooke, QC, including access to the VIP area	$120 CAD
Five (5) pairs of Bromont ski passes	Two (2) one-day ski passes for Bromont, montagne d’expériences	$140 CAD
Two (2) pairs of tickets to îLESONIQ	One (1) pair of General Admission tickets for îLESONIQ in Montreal on August 8 and 9, 2026	$600 CAD
Four (4) pairs of tickets to the Festival Country Lotbinière	One (1) pair of General Admission tickets for the Festival Country Lotbinière, in St. Agapit, Quebec, on August 27 to 29, 2026	$100 CAD

 

Ticket Prizes
Name	Description	Approximate Retail Value
Five (5) Budweiser armchairs	Materials: [?] Dimensions: [?] Colour: [?] Logo: [?]	$250 CAD
Five (5) Corona refrigerators	One (1) [?] litre refrigerator Appliance dimensions (L x D x H) : [?] Interior dimensions (L x D x H) : [?] Logo: [?]	$250 CAD
Four (4) Team Canada FIFA jerseys	Size: [?] Colour: [?]	$250 CAD
Five (5) Groupe Paré gift cards	A $100 gift card valid at all Groupe Paré stores on your next purchase, excluding alcoholic beverages, milk, tobacco products, lottery tickets, gift cards, medications, dry cleaners, gas stations, postal services, and all third-party services offered at participating establishments.	$100 CAD

 

Grand Prize
Name	Description
One (1) travel credit card	One (1) travel credit card in the amount of $2,500

 

TICKET TERMS AND CONDITIONS: Alcohol is not included in any prize. Contest winners are responsible for all expenses and costs not listed as part of the Prize. Once the winner has been confirmed, the Prize will be shipped to the address provided by the selected entrant on the liability waiver form or declaration of compliance with the Official Rules (if applicable). The Contest Sponsor will not deliver the Prize to a post office box.

The winner and his/her guest must comply with all venue and event policies, including, but not limited to, providing valid photo identification on-site for age verification or identification purposes, if requested. The Contest Sponsor will not be held responsible if entry to the Site is denied due to reasons or decisions of government authorities (federal or provincial) or regional health authorities. The Contest Sponsor reserves the right to withhold all or part of the Prize from the winner or his/her guest if, at its sole discretion, it deems that he/she is intoxicated, represents a health or safety risk, has violated the policy or law of the venue, or can bring the Contest Sponsor into disrepute. The winner and his/her guest may require electronic (paperless) access to tickets only, in accordance with the rules and regulations of the venue. The Contest Sponsor will not be held responsible for the cancellation for any reason whatsoever of the event associated with the Prize. Additional terms and conditions apply and appear on the ticket once it has been awarded.

 

Prize must be accepted as awarded. The Prize is not transferable or exchangeable for cash, and may not be resold. No substitutions except by Contest Sponsor, who reserves the right to substitute the Prize or any portion of the Prize with a prize of equal or greater value. All decisions of the Contest Sponsor relating to the Prize are final and cannot be appealed. The Contest Sponsor is not responsible for the Prize once it has been claimed/shipped.

 

The Contest Sponsor makes no representations or warranties of any kind regarding the appearance, safety or performance of any prize.

 

TERMS AND CONDITIONS REGARDING MERCHANDISE: Alcohol is not included in any prize. Contest winners are responsible for all costs and expenses not specified in the description of the applicable prize. The Contest Sponsor reserves the right to substitute any merchandise prize with a prize of equal or greater value, at its sole and absolute discretion. Merchandise prizes must be accepted as is and may not be resold, transferred, or exchanged for cash. No prize substitutions are permitted, except by the Contest Sponsor, who reserves the right to replace the Prize or any part thereof with a Prize of equal or greater value. All decisions by the Contest Sponsor regarding merchandise prizes are final and binding. The Contest Sponsor is not responsible for the merchandise prize once it has been shipped.

TERMS AND CONDITIONS REGARDING THE GRAND PRIZE: [?]

 

ODDS: The odds of winning a prize will depend on the total number of entries received during the Contest Period.

 

AWARDING OF PRIZES: There will be one (1) weekly draw, on Friday at 12:00 p.m. (Eastern Time), during which the Contest Sponsor will randomly select one (1) entry from among all eligible entries received during the previous week (from Thursday at 12:00 a.m. Eastern Time to the following Thursday at 11:59 p.m.) (the “Draw Date”), in Montreal, Quebec

 

The final Grand Prize draw will take place on April 12, 2027, at 12:00 p.m., during which the Contest Sponsor will randomly select one (1) entry from among all eligible entries received during the Contest Period (the “Grand Prize Draw Date”).

 

Prizes will be awarded as follows

WEEK	PRIZE DETAILS	DRAW DATE
24-Apr	2 FIFA jerseys
4-May	2 CF lounge tickets
11-May	2 Lac des nations GA tickets
18-May	2 FIFA jerseys
25-May	2 FIFA jerseys
1-Jun	2 Lac des nations GA tickets
8-Jun	2 Alouettes Loft tickets
15-Jun	2 Lac des nations GA tickets
22-Jun	2 Lac des nations GA tickets
29-Jun	2 îLESONIQ GA tickets
6-Jul	2 Lac des nations GA tickets
13-Jul	2 Festival Lobtnière GA tickets
20-Jul	2 îLESONIQ GA tickets
27-Jul	2 Festival Lobtnière GA tickets
3-Aug	2 Festival Lobtnière GA tickets
10-Aug	2 Festival Lobtnière GA tickets
17-Aug	2 Phoenix first regular-season game tickets
24-Aug	2 Phoenix first regular-season game tickets
31-Aug	Bud armchair
7-Sep	2 CH row EE tickets
14-Sep	Corona refrigerator
21-Sep	Paré $100 gift card
28-Sep	Bud armchair
5-Oct	2 Phoenix first regular-season game tickets
12-Oct	Corona refrigerator
19-Oct	Bud armchair
26-Oct	2 Bromont ski passes
2-Nov	2 Phoenix first regular-season game tickets
9-Nov	2 Bromont ski passes
16-Nov	2 Phoenix first regular-season game tickets
23-Nov	2 Bromont ski passes
30-Nov	Paré $100 gift card
7-Dec	2 Bromont ski passes
14-Dec	Bud armchair
21-Dec	2 Bromont ski passes
28-Dec	2 Bromont ski passes
4-Jan	Corona refrigerator
11-Jan	Paré $100 gift card
18-Jan	Corona refrigerator
25-Jan	Paré $100 gift card
1-Feb	Bud armchair
8-Feb	2 CF lounge tickets
15-Feb	Corona refrigerator
22-Feb	2 Alouettes Loft tickets
1-Mar	Paré $100 gift card
8-Mar	2 Alouettes Loft tickets
15-Mar	2 Alouettes Loft tickets
22-Mar	2 CF lounge tickets
29-Mar	2 CF lounge tickets
5-Apr	$2,500 TRAVEL CREDIT CARD	12-Apr-27

 
Selected participants will be notified by the Contest Sponsor via email or phone (using the contact information provided on the registration form at the time of registration) within three (3) business days following the Draw Date (the “Notification”). If the selected entrant has not responded to the Notice within 72 hours of receiving it, another entrant may, at the sole discretion of the Contest Sponsor, be selected by random draw, in which case that entrant will become the selected entrant and the previously selected one will be disqualified and will not be entitled to a prize.

Before a Prize is awarded, winners must sign a standard declaration of compliance with the Official Rules and a waiver and release form absolving the Prize Supplier, the Contest Sponsor, the Contest Administrator, and each of their affiliates, parent companies, subsidiaries, professional advisors, provincial liquor authorities, and advertising and promotional agencies, as well as each of their directors, officers, employees, representatives, and agents (collectively, the “Released Parties”) from any liability arising out of, under, or in connection with the conduct of the Contest, including, without limitation, liability arising from the acceptance and use of a Prize as awarded, the administration of the Contest, and the selection of a potential winner.

If a potential winner is deemed ineligible for any reason, refuses to accept a Prize, answers the required mathematical skill-testing question incorrectly, or does not have time to answer the required mathematical skill-testing question correctly, that person will be disqualified and will forfeit their Prize. The Contest Sponsor will not contact any participant, except for the selected participant(s). The Contest Sponsor is not responsible for the inability, for any reason whatsoever, of a selected participant to receive a Notice or of the Contest Sponsor to receive a response from a selected participant.

EACH SELECTED PARTICIPANT IS CONSIDERED A POTENTIAL WINNER OF THE PRIZE, SUBJECT TO VERIFICATION OF ELIGIBILITY, PROVISION OF THE CORRECT ANSWER TO A SKILL-BASED QUESTION, AND SUBMISSION OF A SIGNED WAIVER AND RELEASE FORM (IF APPLICABLE). ALL POTENTIAL PRIZE WINNERS ARE SUBJECT TO VERIFICATION BY THE CONTEST SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATING TO THE CONTEST. PRIZES WILL NOT BE AWARDED UNTIL ENTRANT'S ELIGIBILITY HAS BEEN VERIFIED. THE CONTEST SPONSOR WILL NOT ACCEPT SCREENSHOTS OR OTHER PROOF OF WINNING IN PLACE OF ITS VALIDATION PROCESS.

RELEASE: By participating in the Contest or by accepting a Prize, each entrant (i) agrees to be bound by these Official Rules, including all eligibility requirements, (ii) agrees that the decisions of the Contest Sponsor are final and binding, (iii) waives, releases, and forever discharges the Released Parties from any and all actions, causes of action, suits, liabilities, assessments, accounts, claims, damages, liabilities, losses, injuries, costs, or expenses, including, but not limited to, any liability for injury, loss, or damage of any kind suffered by the entrant or others, including personal injury, death, or property damage arising out of or in any way connected with, directly or indirectly, the Contest, including, but not limited to, the participation in the Contest, any violation of these Official Rules, the awarding, receipt, possession, use, or misuse of any Contest Prize (or any portion thereof), and any travel or activity in connection with the receipt or use of a Contest Prize, or the violation or infringement of any intellectual property rights or any publicity, personality, or privacy rights, and agrees to fully indemnify the Released Parties from any third-party claims relating to the foregoing.

LIMITATION OF LIABILITY: The Exempt Parties shall not be liable for any damage caused or alleged to have been caused by or resulting from: i) any entry, Prize, or other correspondence or data lost, stolen, late, scrambled, distorted, delayed, damaged, or misdirected for any reason; ii) any failure, interruption, technical malfunction or delay; iii) any email, personal message, text, text message or other communication sent or received by the Contest Sponsor or any of its agents or representatives for any reason whatsoever; iv) for any incorrect, untimely or inaccurate information, whether caused by the Contest website, users or equipment or programming errors associated with or used in connection with the Contest; v) any technical or human error that may occur during the processing of one or more contest entries, or the inability to receive a PIN before the contest deadline; vi) problems related to the functioning of the Contest website or any feature thereof, regardless of the cause; vii) malfunction or damage to any telephone network, computer equipment, data, software, online systems, servers, or access providers; viii) any loss of functionality due to cookies not being enabled; ix) internet congestion; x) the security or confidentiality of information transmitted via computer networks; xi) breaches of privacy due to interference by third parties or any damage caused to or suffered by a participant or any other person as a result of such an event or occurrence; xii) technical, hardware, or software failures of any kind, lost or unavailable network connections, failed, incomplete, distorted, or delayed computer transmissions, including lost, misdirected, or corrupted entries, viruses, worms, or Trojan horses, or any other damage that may limit a participant's ability to participate in the Contest.

 

ERRORS: The Contest Sponsor is not responsible for any typographical or other errors in the promotion or administration of the Contest, including, but not limited to, errors in advertising, the Official Rules, the Contest Website, the selection and announcement of winners, or in connection with the awarding of a Prize. Under no circumstances will the Contest Sponsor be responsible for awarding more Prizes than are specified in these Official Rules (at any level). If, due to a printing, production, online, Internet, computer, or other error of any kind, a Prize notification incorrectly states the applicable Prize that a entrant is eligible to win, or mistakenly declares a person to be a potential winner of a Prize, the entrant will only be eligible to receive the applicable Prize that they are eligible to win based on the Contest Sponsor's official records and data (as determined by the Contest Sponsor in its sole and absolute discretion).

RIGHT TO TERMINATE, MODIFY OR SUSPEND THE CONTEST: The Contest Sponsor may, at any time, at its sole discretion and without liability, terminate, modify, or suspend the Contest in whole or in part, subject only to the approvals required by law, in the event of fraud, technical failures, communication errors or other errors, or other causes beyond the control of the Contest Sponsor that affect the administration, integrity, or security of the Contest, or if any other factor interferes with the conduct of the Contest as contemplated in these Rules. Without limiting the generality of the foregoing, in the event of a premature termination of the Contest, a notice will be posted on the Contest website to that effect. Furthermore, in order to determine eligibility to win a Prize in the event of a premature termination of the Contest, all eligible entries received prior to the time of premature termination will be considered valid and, for the purposes of these Official Rules, the Contest Period will be deemed to have ended at the time of premature termination. No waiver by the Contest Sponsor of the application of any condition herein shall be deemed a permanent waiver or a waiver of any other term.

DISQUALIFICATIONS: If the Contest Sponsor discovers (through any evidence or other information made available to it or discovered by it) that a person has attempted any of the following: i) exceed the limits or restrictions set forth in these Official Rules; ii) use multiple names, identities, email addresses, accounts, or any automated system or program, macro, script, robot, or other device to register or participate in the Contest or disrupt it; iii) participate in the Contest more than once; iv) submit an entry or enter a code or PIN (if applicable) that has been falsified, manipulated, or altered in any way; v) disrupt or participate in the Contest in a fraudulent or deceptive manner (including, without limitation, canceling, changing, or modifying a transaction in any way); vi) participate in the Contest in any other manner that disrupts the Contest; v) disrupt the Contest or participate in it in a fraudulent or deceptive manner (including, without limitation, canceling, changing, or modifying a transaction in any way); (vi) participate in the Contest in any other manner that is disruptive, abusive, fraudulent, deceptive, unfair, unsportsmanlike or inconsistent with these Official Rules (all as determined by the Contest Sponsor in its sole and absolute discretion); they may then be disqualified from the Contest at the sole and absolute discretion of the Contest Sponsor. If a participant is disqualified, they forfeit all rights to a Prize.

DISCLAIMER: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE OR ALTER AN ENTRY OR TO COMPROMISE THE LEGITIMATE OPERATION OF THE CONTEST CONSTITUTES A VIOLATION OF CRIMINAL AND CIVIL LAWS. IF SUCH AN ATTEMPT IS MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY THAT ENTRANT OR OTHER PERSON AND TO SEEK DAMAGES OR OTHER REMEDIES FROM THAT ENTRANT OR OTHER PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

 

NON-DISCLOSURE AGREEMENT: Personal information collected from participants will be used, disclosed, or processed by the Contest Sponsor only in accordance with the Contest Sponsor’s privacy policy, available at https://www.labatt.com/en/privacy-policy. The Contest Sponsor may also use the personal information collected from individuals who enter the Contest to provide them with information regarding upcoming promotions or events organized by the Contest Sponsor, but only if the individuals who enter the Contest consent to being contacted by the Contest Sponsor at the time of their entry. For more information on how the Contest Sponsor collects, uses, and discloses personal information, please refer to the Contest Sponsor’s Privacy Policy.

APPLICABLE LAW: Except for consumers residing in Quebec, who are subject to applicable law and these Rules, the Contest and the Official Rules are governed by the laws of Ontario, and all participants expressly agree that the courts of Ontario shall have exclusive jurisdiction over any dispute or controversy arising out of or relating to this Contest and agree to submit to the jurisdiction of the courts of Ontario. Venue for any litigation or dispute shall be Toronto, Ontario. For consumers residing in Quebec, the Contest and the Official Rules are governed by Quebec law, and all participants expressly agree that the courts of Quebec shall have exclusive jurisdiction in the event of any dispute or disagreement arising from or related to this Contest, and agree to submit to the jurisdiction of the courts of Quebec. 

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. If any provision is held to be invalid, unenforceable or illegal, these Official Rules shall remain in full force and effect and shall be construed in accordance with their provisions as if the invalid or illegal provision were not contained herein.

SUBJECT TO APPLICABLE LAWS: The Contest is subject to these Official Rules in their entirety and to all applicable federal, provincial, and local laws and regulations. By entering the Contest, you acknowledge that you have read the Official Rules and agree to comply with them and with the decisions of the Contest Sponsor, which are final and binding in all matters relating to the Contest. Any questions, comments, or complaints regarding the Contest should be directed to the Contest Sponsor. All federal, provincial, and local laws and regulations apply. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW.

DIFFERENCES IN LANGUAGE: In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any contest-related materials or information, including, but not limited to, point-of-sale, television, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern, and control.