BUDWEISER X 2026 STANLEY CUP TM PLAYOFFS” OFFICIAL CONTEST RULES
IMPORTANT: PLEASE READ THESE OFFICIAL RULES (“OFFICIAL RULES") BEFORE ENTERING THE “BUDWEISER X 2026 STANLEY CUP TM PLAYOFFS” CONTEST (THE “CONTEST"). BY ENTERING THE CONTEST, THE ENTRANT SATISFIES ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREES TO BE UNCONDITIONALLY BOUND BY THESE OFFICIAL RULES AND ALL DECISIONS OF LA BRASSERIE LABATT LIMITÉE (THE “CONTEST SPONSOR") AND GROUPE ST HUBERT INC (THE “CONTEST ADMINISTRATOR").
ELIGIBILITY: To be eligible to participate, you must:
i. Be a legal resident of Quebec;
ii. Be 21 years of age or older;
iii. Not be an employee, officer, director, contractor, agent, or representative of the Contest Sponsor, the National Hockey League (“NHL”), its member clubs, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., NHL Enterprises B.V., NHL Interactive CyberEnterprises, LLC (the aforementioned NHL entities collectively, the “NHL Entities”), a third party, or any of their respective parent companies, subsidiaries, affiliates, agencies, or distribution companies.
iv. Not be an employee of a provincial liquor authority, liquor corporation or liquor board or its licensees, retailers or distributors (the “Provincial Liquor Authorities”); or
v. Not be a member of the immediate family (parent, spouse, brother, sister, child) of one of the above persons or domiciled at the same address as one of the above persons.
Provincial Liquor Authorities are not connected with this Contest in any way and are not in any way responsible for any matter relating to this Contest.
To be eligible, entrants must have Internet access and a valid e-mail address at the time of entry. If the identity of an entrant is disputed, the authorized account holder associated with the e-mail address submitted at the time of entry will be deemed to be the entrant. The person assigned to the e-mail address by an online service provider, Internet access provider, or any other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the winning entry.
CONTEST PERIOD: The contest begins on or about April 18, 2026, at 9:00 a.m. Eastern Time and ends on May 31, 2026, at 11:59 p.m. Eastern Time (the “Contest Closing Date”), after which no further entries will be accepted (the “Contest Period”). The start and end times of the Contest Period will be set according to the time zone of each participating establishment.
HOW TO ENTER: With the purchase of a meal and a Budweiser product at participating St-Hubert Rotisseries, participants will receive a scratch-off coaster containing one (1) PIN code. Participants can scan the QR code on the coaster, then complete the entry form—including providing the correct answer to the mandatory skill-testing question—and enter their PIN.
NO PURCHASE ENTRY: To request an entry form without making a purchase, please send a self-addressed, stamped envelope to “BUDWEISER X 2026 STANLEY CUP TM PLAYOFFS” at the following address: 50, avenue Labatt, LaSalle (QC) H8R 3E7, along with an original text of at least 100 words explaining why he or she would like to enter the Contest (the “Original Text"). There is a limit of one (1) application per envelope. In your envelope, please include (1) your handwritten text on paper, (2) your return mailing address on a separate stamped envelope, and (3) the statement "I am of legal drinking age" with your name, date of birth, date and signature on paper. Entries must be original. Identical entries will not be accepted and will not be entered in the contest. Requests must be received in time for an Entry Coupon to be mailed to you in order for you to participate before the Contest Closing Date. While supplies last. Any request that does not meet each of these requirements will be denied at the sole discretion of the Contest Organizer. The Contest Organizer is under no obligation to notify you if your request is denied. In the event that your entry proves to be a winning one, a member of our Customer Service Department will contact you to make arrangements to pick up the Prize. Limit of one (1) no purchase entry per person, per day.
Limit of one (1) entry per person, per day (between 0:00:01 a.m. and 11:59:59 p.m. on each calendar day during the Contest Period), regardless of the method of entry. Entries must be received by the Contest Closing Date. Entries received after the Contest Closing Date will be void. There are no other ways to submit an entry other than those mentioned above. Multiple entrants may not share the same e-mail address. Entrants may not enter with multiple e-mails or under multiple identities. Any entrant attempting to enter with multiple e-mails, accounts or identities will be disqualified and will forfeit any prize won, at Contest Sponsor's sole discretion.
The Contest Sponsor assumes no responsibility for the inability of any potential entrant to successfully participate in the Contest for any reason whatsoever. The Contest Sponsor is not responsible for late, lost, misdirected, delayed, incomplete or incompatible entries, prize notification messages or any other information related to the Contest (collectively, the “Contest Information”), or Contest Information that has been submitted in error or that has been produced or distributed in a manner inconsistent with these Contest Rules, all of which are void. Screenshots will not be accepted as proof of participation. All entries become the property of the Contest Sponsor.
VERIFICATION OF PARTICIPANTS' IDENTITY: The Contest Sponsor reserves the right to require proof of compliance with these Official Rules in a form acceptable to the Contest Sponsor: (i) to verify a person's eligibility to participate in this Contest; (ii) to verify the eligibility or legitimacy of any Contest-related information submitted or received (or purportedly submitted or received) in connection with this Contest; and/or (iii) for any other reason deemed necessary by the Contest Sponsor in the administration of this Contest. Failure to provide such proof to the full satisfaction of the Contest Sponsor within the time specified may result in disqualification. The Contest Sponsor's server data will be the sole determinant of time for the purposes of this Contest. All information requested by or provided to the Contest Sponsor in connection with the Contest must be truthful, complete, accurate and in no way misleading. The Contest Sponsor reserves the right to disqualify any entrant it finds to have provided false, incomplete, inaccurate or misleading information at any time. All decisions of the Contest Sponsor are final and not subject to appeal.
PRIZE: There is one (1) prize to be won from among all 116 participating establishments. The prize consists of one (1) trip for the winner and one guest to attend the 2026 Stanley CupTM Final (the “Event”), whether the Event takes place in the United States or Canada, and includes: two (2) round-trip economy-class airline tickets between the international airport nearest the winner’s residence and the Event city, three (3) nights’ hotel accommodation (double occupancy) at a hotel selected by the Contest Sponsor, two (2) tickets to attend one (1) game of the 2026 Stanley Cup™ Final (the destination, date, and seat location will be selected by the Contest Sponsor), a spending allowance of $800 CAD (payable to the winner only, in the form of a prepaid credit card or Interac e-Transfer) and applicable service taxes (the “Prize”). Approximate retail value of the prize is $10,000 CAD. Alcohol is not part of the Prize. Travel dates must fall between June 3, 2026, and June 24, 2026 (subject to the Event schedule and at the discretion of the Contest Sponsor), and the winner and their guest must be available to travel at any time during this period. The winner’s guest must be 21 years of age or older. Travel documents (including a valid passport for travel to the United States, if required), insurance, taxes, gratuities, additional transportation, food and beverages, medical vaccinations, and all other personal costs and expenses not specifically included in the description above are the sole responsibility of the winner and their guest. The Contest winner must have a valid credit card for check-in, incidental charges, and security deposits required by the hotel at the time of travel. The Contest Sponsor is not responsible if travel is prevented or denied for reasons or decisions made by government authorities (foreign or domestic), other airlines, or airport authorities. Regional travel restrictions may apply. The winner and their guest must comply with all venue and Event policies, including, but not limited to, presenting valid photo identification at the Event venue for age verification or identification purposes, if requested. The Contest Sponsor is not responsible if entry to the Event venue is denied for reasons or decisions made by government authorities (federal or provincial) or regional health authorities. The Contest Sponsor reserves the right to withdraw the Prize., in whole or in part, to the winner or their guest who, in the opinion of the Sponsor or site staff, may, at their sole discretion, be intoxicated, pose a safety or health risk, have violated a site policy or law, or could compromise the reputation of the Contest Sponsor or the NHL Entities. The Contest winner and his or her guest may be required to access tickets via mobile device only (no paper tickets) in accordance with the rules of the selected venue. The Contest Sponsor and the NHL Entities are not liable if the Event associated with the Prize is canceled for any reason. Additional terms and conditions apply to tickets and are printed on the tickets once they have been awarded.
Prize must be accepted as awarded. The Prize is not transferable or exchangeable for cash and may not be resold. No substitutions except by Contest Sponsor, who reserves the right to substitute the Prize or any portion of the Prize with a prize of equal or greater value. All decisions of the Contest Sponsor relating to the Prize are final and cannot be appealed. The Contest Sponsor is not responsible for the Prize once it has been received.
The Contest Sponsor makes no representations or warranties of any kind regarding the appearance, safety or performance of any prize.
ODDS OF WINNING: The odds of winning a Prize depend on the number of eligible entries received before the Contest Closing Date.
AWARDING OF PRIZES: The Contest will consist of one (1) random draw in which the Contest Sponsor or its designated representative will randomly select one (1) entry from all eligible entries received during the Contest Period. The drawing will take place on June 1 at 11:00 a.m. (the “Draw Date”) in Montreal, Quebec. The selected entrant will be notified by the Contest Sponsor by e-mail or telephone (according to the contact information provided on the entry form) within three (3) business days following the draw (the “Notification”). If the entrant has not responded to the Notice within three (3) days of receipt of such Notice, another entrant may, at the sole discretion of the Contest Sponsor, be selected by random draw, in which case that entrant will become the selected entrant and the previously selected entrant will be disqualified and will not be entitled to any Prize.
Before being declared a winner, the selected entrant must correctly answer, unaided, a timed mathematical skill-testing question administered by the Contest Sponsor via email. Before a Prize is awarded, the selected entrant (and accompanying person(s)) may be required to sign a Declaration of Compliance with the Official Rules and a Release Form releasing the Prize Provider, the third party, the Contest Sponsor, the Contest Administrator, the NHL Entities and their respective affiliates, parent companies, subsidiaries, professional advisors, Provincial Alcohol Authorities and advertising and promotional agencies, and each of their respective directors, officers, employees, representatives and agents (collectively, the “Released Parties”) from and against any and all liability arising out of, under or as a result of the operation of the Contest, including, without limitation, liability arising from the acceptance and use of the Prize as awarded, the administration of the Contest and the selection of a potential winner.
If a potential Prize winner fails to respond to the Notice within the time period specified therein, is found to be ineligible for any reason, refuses to accept the Prize, refuses to provide a signed Release Form, incorrectly answers the mathematical skill-testing question or does not have sufficient time to correctly answer the mathematical skill-testing question, the potential Prize winner will be disqualified and the Prize forfeited. The Contest Sponsor may then, in its sole and absolute discretion, select another eligible participant who may be disqualified in the same manner.
The Contest Sponsor will not contact the participants, with the exception of selected participants. The Contest Sponsor is not responsible if, for any reason, a selected entrant does not receive notification or if the Contest Sponsor does not receive a selected entrant's response.
EACH SELECTED ENTRANT IS DEEMED TO BE A POTENTIAL PRIZE WINNER PENDING VERIFICATION OF ELIGIBILITY, PROVISION OF A CORRECT ANSWER TO A MATHEMATICAL SKILL-TESTING QUESTION AND EXECUTION OF A RELEASE AND INDEMNITY (IF APPLICABLE). ALL POTENTIAL PRIZE WINNERS ARE SUBJECT TO VERIFICATION BY THE CONTEST SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATING TO THE CONTEST. PRIZES WILL NOT BE AWARDED UNTIL ENTRANT'S ELIGIBILITY HAS BEEN VERIFIED. THE CONTEST SPONSOR WILL NOT ACCEPT SCREENSHOTS OR OTHER EVIDENCE IN LIEU OF ITS VALIDATION PROCESS.
RELEASE: By entering the Contest and/or by accepting a Prize, each entrant (i) agrees to be bound by these Official Rules and all conditions of entry; (ii) agrees that the decisions of the Contest Sponsor are final and binding; (iii) releases and forever discharges the Released Parties from any and all actions, causes of action, suits, debts, claims, liabilities, losses or expenses and any and all rights, accounts, damages, prejudice or costs, including, without limitation, liability for any injury or loss or damage of any kind to entrant or any other person, including personal injury, death or property damage, arising out of or in any way connected, directly or indirectly, with the Contest, including, but not limited to, participation in the Contest, any violation of these Official Rules, the awarding, receipt, possession, use or misuse of any Contest Prize (or any part thereof), and any travel or activity related to the receipt or use of a Contest Prize, or the violation or infringement of any intellectual property right or any right of publicity, personality or privacy, and agrees to fully indemnify the Released Parties from any and all third-party claims related to the foregoing.
LIMITATION OF LIABILITY: The Released Parties are not responsible for damages caused or claimed to be caused by: (i) any entry, Prize or other correspondence or data that is lost, stolen, delayed, garbled, distorted, delayed, damaged or misdirected for any reason whatsoever; (ii) any failure, interruption, technical malfunction or delay; (iii) any e-mail, personal message, text message or other communication sent or received by the Contest Sponsor or any of its agents or designated person for any reason whatsoever; (iv) for any incorrect, untimely or inaccurate information, whether caused by the Contest Website, users, or by equipment or programming errors associated with or utilized in the Contest; (v) for any technical or human error which may occur in the processing of any entry or registration in the Contest; (vi) for any problems with the operation of the Contest Website or any function of the Contest Website, regardless of cause; (vii) malfunction or damage to the phone network, computer equipment, data, software, online systems, servers or access providers; (viii) any functionality lost due to the absence or deactivation of browser cookies; (ix) Internet traffic; (x) the security or confidentiality of information transmitted over computer networks; (xi) invasion of privacy due to infiltration by a third-party or any damage suffered by a participant or any other person as a result of such an event; or (xii) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions, including lost, misdirected or corrupted entries, damage caused by viruses, worms or Trojan horses, or any other damage that may limit a person's ability to participate in the Contest.
ERRORS: The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of the Contest, including but not limited to errors in advertising, the Official Rules, the Contest Website, the selection and announcement of a winner, or errors in the distribution of a Prize. In no event will the Contest Sponsor be liable for more than the number of Prizes stated in these Official Rules (at any level). If, due to printing, production, online, Internet, computer or other error of any kind, a Prize notification incorrectly states the applicable Prize that an entrant is eligible to win, or erroneously states that an entrant is a potential winner, that entrant will only be eligible to receive the applicable Prize that an entrant is eligible to win according to the Contest Sponsor's official data and records (as determined by the Contest Sponsor at its sole and absolute discretion).
RIGHT TO TERMINATE, MODIFY OR SUSPEND THE CONTEST: The Contest Sponsor may at any time, in its sole discretion and without liability, terminate, modify or suspend the Contest in whole or in part, subject only to any approvals required by law, if fraud, technical failures, errors in communications or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of the Contest as contemplated by these Contest Rules. Without limiting the generality of the foregoing, in the event of early termination of the Contest, a notice to that effect will be published on the Contest Website. In addition, for the purposes of determining eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered valid and, for the purposes of these Official Contest Rules, the Contest Period will be deemed to have ended at the time of early termination. No waiver by the Contest Sponsor of any term hereof shall be deemed a further or continuing waiver of any other condition.
DISQUALIFICATIONS: If the Contest Sponsor discovers (through evidence or any information provided to or obtained by the Contest Sponsor) that a person has attempted to: (i) exceed the limits or restrictions specified in these Official Rules; (ii) use multiple names, identities, e-mail addresses, accounts and/or automated or robotic system, script, macro or any other means or program to enter or participate in the Contest or disrupt its operation; (iii) enter the Contest more than the permitted number of times; (iv) submit an entry or enter a code or unique PIN code (if applicable) that has been tampered with, manipulated or altered in any way; (v) disrupt or participate in the Contest in a fraudulent or deceptive manner (including, but not limited to, canceling, changing or modifying a transaction); or (vi) participate in the Contest in any manner that is disruptive, abusive, fraudulent, deceptive, unfair, unsportsmanlike or otherwise inconsistent with these Official Rules (as determined by Contest Sponsor at its sole and absolute discretion), and may be disqualified from the Contest, at the Contest Sponsor's at its sole and entire discretion. If a person is disqualified, he or she forfeits any right to a Prize.
WARNING: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR ALTER ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS; IF SUCH AN ATTEMPT SHOULD BE MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR OTHER RELIEF AGAINST SUCH ENTRANT OR INDIVIDUAL TO THE EXTENT PERMITTED BY LAW.
PRIVACY POLICY: The Contest Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsor to administer the Contest and fulfill the Prize requirements and, only if consent is given at the time of entry, to provide entrants with information about upcoming promotions and/or events of the Contest Sponsor. For more information on how the Contest Sponsor collects, uses, and discloses personal information, please see the Contest Sponsor’s privacy policy, available at: https://www.labatt.com/en/privacy-policy
Participants can delete their accounts themselves in the “My Profile” section of the Contest website. Participants may also request that their accounts be deleted at any time by contacting privacyofficer@labatt.com. Once deleted, the participant’s information will be completely erased from the database, and deleting the account will result in the removal of contact information and accumulated entries. This change is irreversible. The participant understands that this account is necessary to participate in the Contest and that accumulated entries will be automatically lost if the account is deleted.
APPLICABLE LAW: With the exception of consumers residing in Quebec, and subject to applicable law and these Official Rules, this Contest and the Official Rules are governed by the laws of Ontario, and all participants expressly agree that the courts of Ontario shall have exclusive jurisdiction over any dispute or litigation arising out of or relating to this Contest, and agree to submit to the jurisdiction of the courts of Ontario. The venue for any dispute or litigation shall be Toronto, Ontario. For consumers residing in Quebec, this Contest and the Official Rules are governed by the laws of Quebec, and all entrants expressly consent to the exclusive jurisdiction and venue of the courts of Quebec in all disputes or controversies arising out of or relating to this Contest.
The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. In the event that a clause is deemed invalid, inapplicable or illegal, these Rules will remain in force and will be interpreted in accordance with their terms as if the invalid or illegal clause had not been included.
SUBJECT TO APPLICABLE LAWS: The Contest is subject to these complete Official Rules and all applicable federal, provincial and local laws and regulations. By entering the Contest, you acknowledge that you have read the Official Rules and agree to abide by their terms and the decisions of the Contest Sponsor, which are final and binding in all matters relating to the Contest. Questions, comments, or complaints regarding the Contest should be addressed to the Contest Sponsor. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW.
LANGUAGE DIFFERENCES In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any contest-related information or materials, including, but not limited to, point-of-sale, television, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern, and control.
