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† NO PURCHASE NECESSARY. Must be legal drinking age. Find your PIN card inside on the main panel of specially marked packs of Michelob Ultra.  Go to to enter your PIN code and click here for full contest rules including how to enter without purchase. Total of 250 Echelon Exercise Bikes available to be won. Approximate retail value is $1300. Odds of winning an exercise bike are approximately 1 in 450. Number of prizes available to be won will diminish as prizes are won/claimed. Skill testing question required. Redemption/Shipping of prizes is restricted to Ontario. Items may not be exactly as shown. Contest close date is January 30th, 2022. PIN Codes must be entered online no later than January 30th, 2022.