OFFICIAL STELLA ARTOIS WIMBLEDON CAN CONTEST RULES

IMPORTANT:  PLEASE READ THESE OFFICIAL RULES AND REGULATIONS (“OFFICIAL RULES”) BEFORE ENTERING THE STELLA ARTOIS WIMBLEDON CAN PROMOTION (THE "CONTEST").  BY ENTERING THE CONTEST, AN ENTRANT REPRESENTS THAT THEY SATISFY ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREE TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND ALL DECISIONS OF LABATT BREWING COMPANY LIMITED (THE “CONTEST SPONSOR”).

ELIGIBILITY: To be eligible to participate, you must:

1. Be a legal resident of Canada; 

2. Be of legal drinking age in your province or territory of residence; 
3. Hold a valid passport for travel to the United Kingdom;

3. Not be an employee, officer, director, contractor, agent or representative of the Contest Sponsor or any of its respective parent companies, subsidiaries, affiliates, agencies or distribution companies; 

4. Not be an employee of the applicable provincial liquor authorities, participating liquor licensees, retailers, or distributors (the “Provincial Liquor Authorities”); and 

5. Not be a member of the immediate family (parent, spouse, sibling, child) of, or domiciled with, any of the foregoing persons. 
   
   

The Provincial Liquor Authorities are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this Contest.

To be eligible, participants must have online access with a valid e-mail address as of the date of their entry. If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address by an online service provider, Internet access provider or other organization responsible for assigning the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that they are the authorized account holder of the e-mail address associated with the winning entry. 

CONTEST PERIOD: The Contest begins at approximately 9:00 a.m. on or about February 15, 2026 and ends at 11:59:59 p.m. on May 15, 2026 (the “Contest Close Date”).  The start time and end time of the Contest Period will be read to be in the time zone that is relevant to each participating location.

HOW TO ENTER & HOW TO WIN:  To participate in the Contest, entrants must have Internet access and a valid email address.  There are two (2) ways to enter the Contest, as follows:

       i.         Wimbledon Cans. During the Contest Period, find a specially marked Wimbledon can randomly seeded inside of specially marked 12 x 355mL, 15 x 355mL, 24 x 355mL or 6 x 473mL and 12 x 473mL packs of Stella Artois. Scan the quick response (“QR”) code located on your Wimbledon can or visit https://www.stellaartois.ca/StellaWimbledon2026 (the “Contest Website”), enter the unique code located on the can and follow the instructions to enter the information requested to be entered for a chance to win the Grand Prize.  Once you have completed a Contest entry form in full, including providing the correct answer to a mathematical skill-testing question, click “submit” and you will immediately see a message confirming that you are a Prize winner and have been entered into the Grand Prize draw. Entrants must provide the correct answer to the skill-testing question and be in compliance with these Contest rules in order to be eligible to win (the “Eligibility Requirements”).  If confirmed as a winner, a Prize (as defined below) will be sent electronically to your registered email address (provided within the Web Submission Form at time of entry).  Wimbledon cans must be found and redeemed prior to the Contest Close Date. Wimbledon cans found and redeemed after the Contest Close Date are void and the finder will not be eligible to win a Prize or be entered in the Grand Prize Draw.  

 

Quebec Residents:  We encourage you to keep your unique Wimbledon Stella Artois can as a keepsake. If you do not wish to keep your unique can, please return it to: 50 Av. Labatt, LaSalle, Quebec H8R3E7. To receive mailing instructions and a postage paid shipping label, contact: craig@godinproductions.com.

 

     ii.         No Purchase Necessary. For a chance to win without purchase (a “No Purchase Entry”), send a stamped envelope labelled “Stella Artois x Wimbledon Can Contest No Purchase Entry” that includes an original 50-word essay on “Why I want to attend Wimbledon” to 180 Henri Dunant St., Moncton, NB, E1E 1E6. Limit one (1) request per envelope. In your envelope, you must include (i) your original handwritten Essay; (ii) a postage stamped envelope with your return mailing address; and (iii) a separate page that includes your name, date of birth, the date, your signature and the statement "I am of legal drinking age in my province or territory of residence and a resident of Canada". Only original Essays will be accepted. Duplicate Essays will be void and will not receive an entry. Requests must be received in time so that a PIN can be mailed to you in time to participate before the Contest Close Date.  Contest Sponsor will send a unique PIN Code to the return mailing address using the return envelope provided. Visit https://www.stellaartois.ca/StellaWimbledon2026  and enter your unique PIN code to see if you are a potential Prize Winner. Entrants must enter their unique PIN and complete the Contest form in its entirety, including providing the correct answer to the skill-testing question and be in compliance with these Contest rules to receive a chance to win a Prize and be entered into the Grand Prize Draw. If confirmed as a Prize winner, Prizes will be sent to the mailing address or email address provided on the Contest entry form once the Eligibility Requirements are satisfied.  Any request that does not meet each of these requirements will be refused at the sole discretion of Contest Sponsor. Contest Sponsor is under no obligation to notify you where your request has been refused. While supplies last.

Limit of one (1) No Purchase Entry per person, per day (between 12:00:01 a.m. and 11:59:59 p.m. each calendar day) during the Contest Period. No Purchase Entries and Wimbledon cans must be received or redeemed prior to the Contest Close Date. No Purchase Entries or Wimbledon cans received after the Contest Close Date are void. No other form of submitting an entry is valid other than as stated above.  Multiple participants may not share the same email address.  Participants may not enter with multiple email addresses, nor may participants enter under multiple identities.  Any participant who attempts to enter with multiple email addresses, accounts or under multiple identities will be disqualified and forfeits any prize won, in the Contest Sponsor’s sole discretion.  

No responsibility is assumed by the Contest Sponsor for any inability of a potential entrant to successfully enter the Contest for any reason. The Contest Sponsor is not responsible for late, lost, misdirected, delayed, incomplete or incompatible entries, prize notification messages, damaged or lost Wimbledon cans, or any other Contest-related information (collectively, “Contest-related Information”), nor any Contest-related Information that has been sent in error or otherwise produced or disseminated a manner that is inconsistent with these Official Rules, all of which are void. Screenshots will not be accepted as proof of entry. All entries become the property of the Contest Sponsor.

ENTRANT VERIFICATION: The Contest Sponsor reserves the right to require proof of compliance with these Official Rules: (i) for the purposes of verifying an individual’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of any Contest-related Information submitted or received (or purportedly submitted or received) for the purposes of this Contest; and/or (iii) for any other reason the Contest Sponsor deems necessary for the purposes of administering this Contest. Failure to provide such proof to the complete satisfaction of the Contest Sponsor within the timeline specified may result in disqualification. The sole determinant of the time for the purposes of this Contest will be the Contest Sponsor server data. All information requested by and/or supplied to Contest Sponsor for the purpose of the Contest must be truthful, complete, accurate and in no way misleading. Contest Sponsor reserves the right to disqualify any entrant should the Contest Sponsor deem that such an entrant at any stage supplied untruthful, incomplete, inaccurate or misleading information. All decisions of the Contest Sponsor are final and will not be subject to appeal.

PRIZE: Each eligible consumer who finds a Wimbledon will be eligible to receive one (1) Wimbledon Prize Pack, that includes: one (1) Wimbledon beverage cooler, one (1) Wimbledon towel, one (1) Wimbledon hat and one (1) Wimbledon shoulder strap koozie (the “Prize”). Approximate retail value of each Prize is $500 CAD. Alcohol is not part of a Prize. Once confirmed as a Prize winner, Prizes will be sent to the address provided by the entrant on the Contest entry form and on the declaration of compliance with the Official Rules and Release. Prizes will not be delivered to addresses outside of Canada or to a P.O. Box address.

Prizes must be accepted as awarded. Prize is not resaleable, transferable or redeemable for cash. No prize substitutions, except by the Contest Sponsor, who reserves the right to substitute the Prize or any portion thereof with a prize of equal or greater value. All decisions of the Contest Sponsor relating to the Prize are final and are not subject to appeal. The Contest Sponsor is not responsible for the Prize once it has been shipped. 

The Contest Sponsor makes no representations or warranties of any kind regarding the appearance, safety or performance of the Prize.

GRAND PRIZE: One (1) prize available to be won consisting of one (1) trip for two (2) people (winner and one (1) guest) to The Championships, Wimbledon in London, United Kingdom, and includes: two (2) single-day admission tickets to attend one (1) full day of Wimbledon match play (day and seat location selected by Contest Sponsor) with pre-match access to Stella Artois private VIP hospitality suite, return economy airfare between the Canadian International airport closest to the Contest winner’s home and London, UK, three (3) nights hotel accommodation (based on double occupancy) at hotel selected by Contest Sponsor, city of London tour experience for two (2) people (as determined by Contest Sponsor),  $500 CAD spending money allowance (payable to winner only), select ground transfers to and from organized events in London (as selected by Contest Sponsor), select meals during stay in London and taxes on included services. Alcohol is not a part of the Grand Prize. The approximate retail value of the Grand Prize is $25,000 CAD (based on Toronto departure). Dates of travel to occur over 4 consecutive nights between June 30-July 7, 2026 (including overnight travel and subject to event schedule and Contest Sponsor discretion), and winner and guest must be available to travel at any time on those dates. Travel documentation (including valid passport for travel to the United Kingdom and to the United States, should airline transfers be required in that country), insurance, taxes, gratuities, additional transportation, baggage fees, food and beverage, medical vaccinations and all other personal charges and expenses not specifically included in the above description are the sole responsibility of winner and guest. Winner must hold a valid credit card for check-in, incidentals and security deposits as required by hotel at time of travel.  The Contest Sponsor is not liable if travel is impeded or refused by reason or decisions of any governmental authority (foreign or domestic), or other airline or airport authorities.  Regional travel restrictions may apply. Winner and guest must abide by all venue and event policies, including but not limited to, showing a valid photo ID at venue for age verification and/or identification purposes if requested. The Contest Sponsor is not liable if entry to the venue is refused by reason or decisions of any governmental authorities (federal or provincial) or regional health authorities. Contest Sponsor reserves the right to revoke the full or partial prize from winner and/or winner’s guest who it or venue personnel deem may, in its sole discretion, be intoxicated, be a safety and/or health risk, have violated any venue policy or law, or may bring Contest Sponsor into disrepute. Contest winner and guest may need to access tickets with mobile entry only (paperless) based on selected venue rules.   The Contest Sponsor is not liable if the event associated with the Prize is cancelled for any reason. Additional ticket Terms and Conditions apply and can be found on the event tickets once awarded.  Contest Sponsor reserves the right to substitute all or part of the Grand Prize with item of equal or greater value in its sole and absolute discretion.

 

Grand Prize must be accepted as awarded. Grand Prize is not resaleable, transferable or redeemable for cash. No prize substitutions, except by the Contest Sponsor, who reserves the right to substitute the Grand Prize or any portion thereof with a prize of equal or greater value. All decisions of the Contest Sponsor relating to the Grand Prize are final and are not subject to appeal. The Contest Sponsor is not responsible for the Grand Prize once it has been redeemed.

The Contest Sponsor makes no representations or warranties of any kind regarding the appearance, safety or performance of the Grand Prize.

ODDS: The odds of finding a Wimbledon can are approximately 1 in 4,266 (355mL) or 1 in 11,238 (473mL). The odds of obtaining a successful No Purchase Entry PIN are approximately 1 in 4,266. If you find a Wimbledon can or your No Purchase Entry PIN is successful and you are confirmed as a Prize winner by the Contest Sponsor, the odds of winning a Grand Prize are approximately 1 in 50, subject to the number of Wimbledon cans redeemed and the number of successful No Purchase Entry PINs received prior to the Contest Close Date

AWARDING OF THE PRIZE:  The selected entrant will be notified by the Contest Sponsor via email address or telephone (provided within the Web Submission Form at time of entry) within three (3) business days of confirming the can finder or the No Purchase Necessary PIN is eligible to receive a Prize (the “Notification”). If a potential prize winner does not respond to the Notification within the time stipulated, is found to be ineligible for any reason, declines to accept the Prize or complete the declaration of compliance with the Official Rules and Release, incorrectly answers the required mathematical skill-testing question, or runs-out of time to correctly answer the required mathematical skill-testing question, the potential winner will be disqualified, forfeit any prize won and be removed from the Grand Prize Draw. The Contest Sponsor will not be responsible for failed attempts to notify any potential winner.

Before being declared a Prize winner, the entrant must correctly answer, unaided, a timed mathematical skill-testing question administered by the Contest Sponsor. Before the Prize is awarded, the potential winner will be required to sign a standard declaration of compliance with the Official Rules and Release and Indemnity form releasing the Prize provider, Contest Sponsor, and each of their respective affiliates, parent companies, subsidiaries, professional advisors, Provincial Liquor Authorities and advertising and promotional agencies, and each of their directors, officers, employees, representatives and agents (collectively, the "Released Parties") from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, including, without limitation, liability arising from the acceptance of and usage of the Prize as awarded and the administration of the Contest.

AWARDING OF GRAND PRIZE:  There will be one (1) random draw during which the Contest Sponsor will select one (1) entry from among all eligible entrants who redeemed a Wimbledon can during the Contest Period on May 16, 2026 at 12:00 p.m. EST (the “Draw Date”) in Toronto, Ontario. The selected entrant will be notified by the Contest Sponsor via email address (provided within the Web Submission Form at time of entry) within three (3) days of the Draw Date (the “Notification”). If the entrant has not responded to the Notification within 72 hours of receipt of such Notification, another individual may, at the Contest Sponsor’s sole discretion, be selected by random draw in which case that entrant will become the selected entrant and the previously selected entrant then will be disqualified and have no right to the Grand Prize.

Before being declared a Grand Prize winner, the selected entrant must correctly answer, unaided, a timed mathematical skill-testing question administered by the Contest Sponsor. Before the Grand Prize is awarded, the potential winner (and the person who will accompany them) will be required to sign a standard declaration of compliance with the Official Rules and Release releasing the Prize provider, Contest Sponsor, and each of their respective affiliates, parent companies, subsidiaries, professional advisors, Provincial Liquor Authorities and advertising and promotional agencies, and each of their directors, officers, employees, representatives and agents (collectively, the "Released Parties") from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, including, without limitation, liability arising from the acceptance of and usage of a prize as awarded, the administration of the Contest and the selection of a potential winner.

If a potential Grand Prize winner does not respond to the Notification within the time stipulated, is found to be ineligible for any reason, declines to accept a prize, incorrectly answers the required mathematical skill-testing question, or runs-out of time to correctly answer the required mathematical skill-testing question, the potential winner will be disqualified and will forfeit any prize won. The Contest Sponsor may then, at their sole and absolute discretion, select another eligible entrant who will be subject to disqualification in the same manner. The Contest Sponsor will not be responsible for failed attempts to notify any potential winner.

No communication will be entered into by the Contest Sponsor with entrants except with selected entrant(s). The Contest Sponsor is not responsible for the failure, for any reason whatsoever, of a selected entrant to receive notification or for the Contest Sponsor to receive a selected entrant’s response.

EACH ENTRANT IS CONSIDERED A POTENTIAL PRIZE OR GRAND PRIZE WINNER PENDING VERIFICATION OF THEIR ELIGIBILITY, PROVIDING THE CORRECT ANSWER TO A SKILL-TESTING QUESTION, AND PROVIDING A SIGNED RELEASE AND INDEMNITY (AS APPLICABLE). ALL POTENTIAL PRIZE WINNERS ARE SUBJECT TO VERIFICATION BY CONTEST SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. PRIZES WILL NOT BE AWARDED UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED. CONTEST SPONSOR WILL NOT ACCEPT SCREENSHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. 

RELEASE:  By participating in the Contest and submitting an entry, each entrant (i) agrees to be bound by these Official Rules, including all entry requirements, (ii) agrees that the decisions of the Contest Sponsor is final and without appeal, (iii) remises, releases and forever discharges the Released Parties from any and all actions, causes of actions, suits, debts, dues, accounts, claims, damages, liability, losses, harm, costs or expenses, including without limitation  any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, arising out of, or in any way related to, directly or indirectly, the Contest, including without limitation the entrant’s participation in the Contest, any breach of these Official Rules and Regulations, the awarding, receipt, possession, use and/or misuse of any Contest Prize (or any portion thereof), and any travel or activity that is related to the receipt or use of any Contest Prize, and/or the violation or infringement of any intellectual property rights or of any publicity, personality or privacy rights, and agrees to fully indemnify the Released Parties from any and all claims by third parties relating to the foregoing.

LIMITATION OF LIABILITY:  The Released Parties shall not be liable for any damages caused or alleged to be caused by or resulting from:  (i) any entry, prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason; (ii) any failure, interruption, technical malfunction or delay; (iii) any e-mail, personal message, text or SMS message or other communication sent or received to or from the Contest Sponsor or any of its agents or designees, for any reason; (iv) for any incorrect, untimely or inaccurate information, whether caused by the Contest Website, users or by equipment or programming errors associated with, or utilized in, the Contest; (v)  any technical or human error which may occur in the processing of any entry or entries in the Contest; (vi) for problems with the function of the Contest Website or website feature, howsoever caused; (vii) the malfunction of, or damage caused to, any telephone network, computer equipment, data, software, online systems, servers or access providers; (viii) any functionality lost due to not having cookies enabled; (ix) for traffic congestion on the Internet; (x) the security or privacy of information transmitted via computer networks; (xi) breaches of privacy due to interference by third parties or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (xii) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest. 

ERRORS:  The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of the Contest, including but not limited to errors in advertising, the Official Rules, the selection and announcement of winners, or the distribution of a Prize or the Grand Prize. In no event will the Contest Sponsor be liable for more than the stated number of Prizes in these Rules (at any level). If due to printing production, online, internet, computer or other error of any kind a Prize notification misstates the applicable Prize that an entrant is able to win, or mistakenly declares an entrant to be a potential Prize winner, the entrant will only be eligible to receive the applicable Prize that an entrant is eligible to win based on Contest Sponsor official records and data (as determined by the Contest Sponsor in its sole an absolute discretion).

RIGHT TO TERMINATE, MODIFY OR SUSPEND: The Contest Sponsor may at any time, at its sole discretion and without liability, terminate, modify or suspend the Contest in whole or in part, subject only to approvals required by law, if fraud, technical failures or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Rules.  Without restricting the generality of the foregoing, in the event of early termination of the Contest, a notice will be posted on the Contest Website to that effect. In addition, for the purposes of determining eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered as valid and for the purposes of these Official Rules, the Contest Period will be deemed to have ended at the moment of early termination.  The Contest Sponsor reserves the right, at any time, in its sole discretion, to correct any errors, including without limitation, any typographical, printing, computer programming or Sponsor errors.  No waiver on the part of the Contest Sponsor to enforce of any term herein shall be deemed a continuing waiver or a waiver of any other term.

DISQUALIFICATIONS:  If it is discovered by the Contest Sponsor (using any evidence or other information made available to or otherwise discovered by the Contest Sponsor) that any person has attempted to: (i) exceed any of the limits or restrictions provided in these Official Rules; (ii) use multiple names, identities, e-mail addresses, accounts, and/or any automated, macro, script, robotic or other system(s) or program(s) to enter, register or otherwise participate in or to disrupt this Contest; (iii) re-enter the Contest more than the allotted number of times; (iv) redeem a can or submit an entry or enter any code or PIN (as applicable) that has been falsified, manipulated or otherwise altered in any way; (v) disrupt or participate in the Contest in any fraudulent or misleading way (including without limitation cancelling, changing or otherwise modifying a transaction) and/or (vi) participate in the Contest in any other manner that is disruptive, abusive, fraudulent, misleading, deceptive, unfair, unsportsmanlike or inconsistent with these Official Rules (all as determined by Contest Sponsor in its sole and absolute discretion); then they may be disqualified from the Contest at the sole and absolute discretion of the Contest Sponsor. If an entrant is disqualified, such person forfeits any and all rights to any prize.  

WARNING: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR ALTER ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS; IF SUCH AN ATTEMPT SHOULD BE MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR OTHER RELIEF AGAINST SUCH ENTRANT OR INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. 

PRIVACY STATEMENT: The Contest Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsor to conduct the Contest and fulfill any Prize requirements and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Contest Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor’s privacy policy, available at https://www.labatt.com/en/privacy-policy 

GOVERNING LAW:  Except for consumers residing in Quebec, and subject to applicable law and these Official Rules, this Contest and the Official Rules shall be governed by Ontario law and all entrants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to the jurisdiction of the courts of Ontario. The venue of any dispute or litigation shall be Toronto, Ontario. For consumers residing in Quebec, this Contest and the Official Rules shall be governed by Quebec law and all entrants expressly agree that the courts of competent jurisdictions in the Province of Quebec shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to their jurisdiction.  

 

SUBJECT TO APPLICABLE LAWS:  Personal information collected from entrants will only be used, shared and otherwise processed by the Contest Sponsor in accordance with the Contest Sponsor’s privacy policy, available at https://www.labatt.com/en/privacy-policy. The Contest Sponsor may also use personal information collected from entrants to provide the entrants with information regarding upcoming promotions and/or events from the Contest Sponsor only if entrants consent to be contacted by Contest Sponsor at the time of entry. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor’s Privacy Policy.

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. 

 

LANGUAGE DISCREPANCY: In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, point of sale, television, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern and control.