OFFICIAL “ENTER FOR THE CHANCE TO WIN A TRIP TO THE SUPER BOWL LXI” CONTEST RULES
IMPORTANT: PLEASE READ THESE OFFICIAL RULES AND REGULATIONS (“OFFICIAL RULES”) BEFORE ENTERING THE ENTER FOR THE CHANCE TO WIN A TRIP TO THE SUPER BOWL LX CONTEST (THE "CONTEST"). BY ENTERING THE CONTEST, AN ENTRANT REPRESENTS THAT THEY SATISFY ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREES TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND ALL DECISIONS OF LABATT BREWING COMPANY LIMITED (THE “CONTEST SPONSOR”) AND GROUPE SAGA INC. (THE “CONTEST ADMINISTRATOR” AND, TOGETHER WITH THE CONTEST SPONSOR, THE “CONTEST MANAGERS”).
The National Football League (NFL), its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC, NFL International LLC and each of their respective direct and indirect subsidiaries, affiliates, owners, shareholders, officers, directors, agents, representatives and employees (collectively, the “NFL Entities”) shall have no liability or responsibility for any claim arising in connection with participation in this promotion and/or any prize awarded in connection therewith. The NFL Entities have not offered or sponsored this promotion in any way.
ELIGIBILITY: To be eligible to participate, you must:
i. Be a legal resident of Quebec;
ii. Be 21 years of age or older;
iii. Hold a valid passport for travel to the United States;
iv. Not be an employee, officer, director, contractor, agent or representative of the Contest Managers, the NFL Entities or any of their respective parent companies, subsidiaries, affiliates, agencies or distribution companies;
v. Not be an employee of the applicable provincial liquor authorities, participating liquor licensees, retailers, or distributors (the “Provincial Liquor Authorities”); and
vi. Not be a member of the immediate family (parent, spouse, sibling, child) of, or domiciled with, any of the foregoing persons.
The Provincial Liquor Authorities are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this Contest.
CONTEST PERIOD: The Contest begins on or about November 25, 2026, at 8:00 a.m. Eastern Standard Time (“EST”) and ends at 11:59:59 p.m. EST on January 15, 2027 (the “Contest Close Date”), after which no further entries will be accepted (the “Contest Period”).
HOW TO ENTER: To participate, obtain a Contest participation ballot in participating Sagamie establishments at the time of purchase of one (1) case of 12 cans or more of Bud Light or Budweiser (355 mL), complete in legible writing and in its entirety the participation ballot and place it in a draw-box before the Contest Close Date. To be admissible to win, entrants must complete the Contest participation ballot in its entirety, including providing a correct answer to the mathematic skill-testing question required by regulation that appears on the participation ballot, and must adhere to these Official Rules.
ENTRY WITHOUT PURCHASE: To request a participation ballot without making a purchase, send a stamped envelope to [“GROUPE BEAUDRY & SUPER BOWL LXl 2026 » 2285 Boul Saint-Paul Chicoutimi (Saguenay) G7K 1E5”], along with an original text of at least 100 words explaining why you would like to participate in the Contest (the “original text”). Limit of one (1) request per envelope. In your envelope, include (1) your handwritten text on paper, (2) your return postal address on another stamped envelope, and (3) the declaration “I am 21 years of age or older” with your name, your date of birth, the date and your signature on paper. The texts received must be original. Identical texts will be refused, and the Contest entry will not be submitted. The requests must be received in time for a participation ballot to be mailed to you and for you to participate before the Contest Close Date. As long as supplies last. Any request that does not meet each of the requirements will be refused at the sole discretion of the Contest Managers. The Contest Managers are not obligated to inform you of the refusal of your request. In the case that your participation is the winning entry, a member of customer service will communicate with you in order to take all the steps necessary for the claiming of the Prize.
Limit of one (1) entry per person, per day during the Contest Period. Any entrant who attempts to participate under multiple identities or who submits multiple participation ballots above the daily limit prescribed in these Official Rules will be disqualified and will lose any prize attributed, at the sole discretion of the Contest Managers. Participation ballots that are unreadable, altered, or mutilated, or those received after the Contest Close Date are null and void.
No responsibility is assumed by the Contest Managers for any inability of a potential entrant to successfully enter the Contest for any reason. The Contest Managers are not responsible for late, lost, misdirected, delayed, incomplete or incompatible Entries, Prize notification messages, or any other Contest-related information (collectively, “Contest-related Information”), nor any Contest-related Information that has been sent in error or otherwise produced or disseminated in a manner that is inconsistent with these Official Rules, all of which are void. All participation ballots, once submitted, become the property of the Contest Administrator and will not be returned.
ENTRANT VERIFICATION: The Contest Managers reserve the right to require proof of compliance with these Official Rules: (i) for the purposes of verifying an individual’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of any Contest-related Information submitted or received (or purportedly submitted or received) for the purposes of this Contest; and/or (iii) for any other reason the Contest Managers deem necessary for the purposes of administering this Contest. Failure to provide such proof to the complete satisfaction of the Contest Managers within the timeline specified by the Contest Managers may result in disqualification. The sole determinant of the time for the purposes of this Contest will be the Contest Sponsor server data. All information requested by and/or supplied to Contest Managers for the purpose of the Contest must be truthful, complete, accurate and in no way misleading. The Contest Managers reserve the right to disqualify any entrant should the Contest Managers deem that such an entrant at any stage supplied untruthful, incomplete, inaccurate or misleading information. All decisions of the Contest Managers are final and will not be subject to appeal.
PRIZE: There is one (1) prize available to be won, consisting of one (1) trip for two people (one contest winner and one guest) to attend the Super Bowl LXI on February 14, 2027 in Inglewood, California, in the United States, and includes: return economy airfare between the Canadian international airport closest to the contest winner’s home and Los Angeles, California; three (3) nights hotel accommodation (based on double occupancy from 12 to 15, February 2027) at hotels selected by Contest Sponsor; two (2) tickets for the Super Bowl LXI in the upper endzone, $400CAD spending money (payable to winner only in form of pre-paid credit card or interac e-transfer at discretion of contest sponsor); and taxes on included services (hereinafter, the “Prize”). Approximate retail value of the Prize is $30,000 CAD based on Montreal departure. Alcohol is not part of the Prize.
Dates of travel must occur between 12 and 15, February 2027, at Contest Sponsor’s discretion. Winner and guest must be available to travel at any time on those dates. Contest Winner and guest must be 21 years of age or older and hold a valid passport for travel to the United States. Travel documentation (including valid passport for travel to the United States, and visas if necessary), insurance, taxes, gratuities, additional transportation, food and beverages, medical vaccinations and all other personal charges and expenses not specifically included in the above description are the sole responsibility of winner and guest. Winner must hold a valid credit card for check-in, incidentals and security deposits as required by hotel at time of travel. The Contest Managers are not liable if travel is impeded or refused by reason or decisions of any governmental authority (foreign or domestic), or other airline or airport authorities. Regional travel restrictions may apply. Winner and guest must abide by all venue and event policies, including but not limited to, showing a valid photo ID at venue for age verification and/or identification purposes if requested. The Contest Managers are not liable if entry to the venue is refused by reason or decisions of any governmental authorities (federal or provincial) or regional health authorities. The Contest Managers reserve the right to revoke the full or partial Prize from winner and/or winner’s guest who they or venue personnel deem may, in their sole discretion, be intoxicated, be a safety and/or health risk, have violated any venue policy or law, or may bring the Contest Managers into disrepute. Contest winner and guest may need to access tickets with mobile entry only (paperless) based on venue rules. The Contest Managers are not liable if the event associated with the Prize is cancelled for any reason. Additional ticket Terms and Conditions apply and can be found on the ticket(s) once awarded.
Prize must be accepted as awarded. Prize is not resaleable, transferable or redeemable for cash. No prize substitutions, except by the Contest Sponsor, who reserves the right to substitute the Prize or any portion thereof with a prize of equal or greater value. All decisions of the Contest Managers relating to the Contest are final and are not subject to appeal. The Contest Managers are not responsible for the Prize once it has been redeemed.
The Contest Managers make no representations or warranties of any kind regarding the appearance, safety or performance of the Prize.
ODDS: The odds of winning a Prize depend on the number of eligible entries received prior to the Contest Close Date.
AWARDING OF PRIZES: There will be one (1) draw during which the Contest Managers will randomly select one (1) entry from among all eligible entries received during the Contest Period on January 20, 2027, at 12:00 (noon) EST (the “Draw Date”) in Chicoutimi. The selected entrant will be notified by the Contest Managers via email or by telephone (using the contact information provided on the participation ballot at time of entry) within three (3) business days of the Draw Date (the “Notification”). If the entrant has not responded to the Notification within forty-eight (48) hours of receipt of such Notification, another entrant may, at the Contest Managers’ sole discretion, be selected by random draw in which case that entrant will become the selected entrant and the previously selected entrant then will be disqualified and have no right to a Prize.
Before being declared a winner, the selected entrant must correctly answer, unaided, a timed mathematical skill-testing question administered by the Contest Managers via email. Before a Prize is awarded, the selected entrant(s) (and the person/people who will accompany them) will be required to sign a standard declaration of compliance with the Official Rules and Release and Indemnity form releasing the prize supplier, the Contest Managers, the NFL Entities and each of their respective affiliates, parent companies, subsidiaries, professional advisors, Provincial Liquor Authorities and advertising and promotional agencies, and each of their directors, officers, employees, representatives and agents (collectively, the "Released Parties") from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, including, without limitation, liability arising from the acceptance of and usage of a Prize as awarded, the administration of the Contest and the selection of a potential winner.
If a potential Prize winner does not respond to the Notification within the time stipulated, is found to be ineligible for any reason, declines to accept a Prize, declines to provide a signed release and indemnity, incorrectly answers the required mathematical skill-testing question, or runs-out of time to correctly answer the required mathematical skill-testing question, the potential winner will be disqualified and will forfeit the Prize. The Contest Managers may then, at their sole and absolute discretion, select another eligible entrant who will be subject to disqualification in the same manner.
No communication will be delivered or sent by the Contest Managers to entrants except with selected entrant(s). The Contest Managers are not responsible for the failure, for any reason whatsoever, of a selected entrant to receive the Notification or for the Contest Managers to receive a selected entrant’s response.
EACH SELECTED ENTRANT IS CONSIDERED A POTENTIAL PRIZE WINNER PENDING VERIFICATION OF THEIR ELIGIBILITY, PROVIDING THE CORRECT ANSWER TO A SKILL-TESTING QUESTION, AND PROVIDING A SIGNED RELEASE AND INDEMNITY (AS APPLICABLE). ALL POTENTIAL PRIZE WINNERS ARE SUBJECT TO VERIFICATION BY CONTEST MANAGERS, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. PRIZES WILL NOT BE AWARDED UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED. THE CONTEST MANAGERS WILL NOT ACCEPT SCREENSHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS.
RELEASE: By participating in the Contest and/or accepting a Prize, each entrant (i) agrees to be bound by these Official Rules, including all entry requirements, (ii) agrees that the decisions of the Contest Managers are final and without appeal, (iii) remises, releases and forever discharges the Released Parties from any and all actions, causes of actions, suits, debts, dues, accounts, claims, damages, liability, losses, harm, costs or expenses, including without limitation any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, arising out of, or in any way related to, directly or indirectly, the Contest, including without limitation the entrant’s participation in the Contest, any breach of these Official Rules, the awarding, receipt, possession, use and/or misuse of any Contest Prize (or any portion thereof), and any travel or activity that is related to the receipt or use of any Contest Prize, and/or the violation or infringement of any intellectual property rights or of any publicity, personality or privacy rights, and agrees to fully indemnify the Released Parties from any and all claims by third parties relating to the foregoing.
LIMITATION OF LIABILITY: The Released Parties shall not be liable for any damages caused or alleged to be caused by or resulting from: (i) any entry, Prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason; (ii) any failure, interruption, technical malfunction or delay; (iii) any e-mail, personal message, text or SMS message or other communication sent or received to or from the Contest Managers or any of its agents or designees, for any reason; (iv) for any incorrect, untimely or inaccurate information, whether caused by the Contest Website, users or by equipment or programming errors associated with, or utilized in, the Contest; (v) any technical or human error which may occur in the processing of any entry or entries in the Contest; (vi) for problems with the function of the Contest Website or website feature, howsoever caused; (vii) the malfunction of, or damage caused to, any telephone network, computer equipment, data, software, online systems, servers or access providers; (viii) any functionality lost due to not having cookies enabled; (ix) for traffic congestion on the Internet; (x) the security or privacy of information transmitted via computer networks; (xi) breaches of privacy due to interference by third parties or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (xii) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit an entrant's ability to participate in the Contest.
ERRORS: The Contest Managers are not responsible for typographical or other errors in the offer or administration of the Contest, including but not limited to errors in advertising, the Official Rules, the Contest Website, in the selection and announcement of winners, or related to the distribution of a Prize. In no event will the Contest Managers be liable for more than the stated number of Prizes in these Official Rules (at any level). If due to printing, production, online, internet, computer or other error of any kind a Prize notification misstates the applicable Prize that an entrant is able to win, or mistakenly declares an entrant to be a potential Prize winner, the entrant will only be eligible to receive the applicable Prize that an entrant is eligible to win based on Contest Managers’ official records and data (as determined by the Contest Managers in their sole and absolute discretion).
RIGHT TO TERMINATE, MODIFY OR SUSPEND: The Contest Managers may at any time, at their sole discretion and without liability, terminate, modify or suspend the Contest in whole or in part, subject only to approvals required by law, if fraud, technical failures or communications or any other errors or other causes beyond the control of the Contest Managers corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Official Rules. Without restricting the generality of the foregoing, in the event of early termination of the Contest, a notice will be posted on the Contest Website to that effect. In addition, for the purposes of determining eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered as valid and, for the purposes of these Official Rules, the Contest Period will be deemed to have ended at the moment of early termination. No waiver on the part of the Contest Managers to enforce any term herein shall be deemed a continuing waiver or a waiver of any other term.
DISQUALIFICATIONS: If it is discovered by the Contest Managers (using any evidence or other information made available to or otherwise discovered by the Contest Managers) that any person has attempted to: (i) exceed any of the limits or restrictions provided in these Official Rules; (ii) use multiple names, identities, e-mail addresses, or other methods to enter, register or otherwise participate in or to disrupt this Contest; (iii) re-enter the Contest more than the allotted number of times; (iv) submit an entry that has been falsified, manipulated or otherwise altered in any way; (v) disrupt or participate in the Contest in any fraudulent or misleading way (including without limitation cancelling, changing or otherwise modifying a transaction); (vi) participate in the Contest in any other manner that is disruptive, abusive, fraudulent, misleading, unfair, unsportsmanlike, or incompatible with these Official Rules (all as determined by Contest Managers in their sole and absolute discretion); then they may be disqualified from the Contest at the sole and absolute discretion of the Contest Managers. If an entrant is disqualified, such person forfeits any and all rights to any prize.
WARNING: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR ALTER ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS; IF SUCH AN ATTEMPT SHOULD BE MADE, THE CONTEST MANAGERS RESERVE THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR OTHER RELIEF AGAINST SUCH ENTRANT OR INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
PRIVACY STATEMENT: The Contest Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsor to conduct the Contest and fulfill any Prize requirements and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Contest Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor’s privacy policy, available at https://www.labatt.com/en/privacy-policy
GOVERNING LAW: Except for consumers residing in Quebec, and subject to applicable law and these Official Rules, this Contest and the Official Rules shall be governed by Ontario law and all entrants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to the jurisdiction of the courts of Ontario. The venue of any dispute or litigation shall be Toronto, Ontario. For consumers residing in Quebec, this Contest and the Official Rules shall be governed by Quebec law and all entrants expressly agree that the courts of competent jurisdiction in the Province of Quebec shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to their jurisdiction.
The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.
SUBJECT TO APPLICABLE LAWS: The Contest is subject to these complete Official Rules and all applicable federal, provincial and local laws and regulations. By participating in the Contest, you acknowledge that you have read the Official Rules and agree to abide by their terms and by the decisions of the Contest Managers, which are final and binding on all matters pertaining to the Contest. Any questions, comments or complaints regarding the Contest must be directed to the Contest Sponsor. All federal, provincial, and local laws and regulations apply. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW.
LANGUAGE DISCREPANCY: In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials or Contest-related Information, including, but not limited to, point of sale, television, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern and control.
