OFFICIAL BUDWEISER X NHL® TEAM HAT CONTEST RULES
IMPORTANT: PLEASE READ THESE OFFICIAL RULES AND REGULATIONS (“OFFICIAL RULES”) BEFORE ENTERING THE BUDWEISER X NHL® TEAM HAT CONTEST (THE "CONTEST"). BY ENTERING THE CONTEST, AN ENTRANT REPRESENTS THAT THEY SATISFY ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREE TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND ALL DECISIONS OF LABATT BREWING COMPANY LIMITED (THE “CONTEST SPONSOR”) AND THE PARTICIPATING LOCATION OF CONTEST ENTRY (THE “CONTEST ADMINISTRATOR”, AND COLLECTIVELY WITH THE CONTEST SPONSOR, THE “CONTEST PARTIES”).
ELIGIBILITY: To be eligible to participate, you must:
i. Be a legal resident of Canada;
ii. Be of legal drinking age in your province or territory of residence;
iii. Not be an employee, officer, director, contractor, agent or representative of the Contest Sponsor, the Contest Administrator, the National Hockey League (“NHL”), its member clubs, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., NHL Enterprises B.V., NHL Interactive CyberEnterprises, LLC (the foregoing NHL entities collectively, the “NHL Entities”), or any of their respective parent companies, subsidiaries, affiliates, agencies or distribution companies;
iv. Not be an employee of the applicable provincial liquor agencies, license control/boards, or any liquor licensee, retailer, or distributor (the “Provincial Liquor Authorities”); and
v. Not be a member of the immediate family (parent, spouse, sibling, child) of, or domiciled with, any of the foregoing persons.
The Provincial Liquor Authorities are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this Contest.
To be eligible, participants must have online access with a valid e-mail address as of the date of their entry. If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address by an online service provider, Internet access provider or other organization responsible for assigning the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that she or he is the authorized account holder of the e-mail address associated with the winning entry.
CONTEST PERIOD: The Contest begins on or about March 23, 2026 at 9:00 a.m. and ends at 11:59:59 p.m. on June 27, 2026 (the “Contest Close Date”), after which no further entries will be accepted (the “Contest Period”). The start time and end time of the Contest Period will be read to be in the time zone that is relevant to each participating location.
HOW TO ENTER: No purchase or consumption is required to participate in the Contest or win a prize. During the Contest Period, there are two (2) ways to enter the Contest (each, an “Entry”), as follows:
i. SCRATCH CARD: Purchase an eligible product and receive 1 of 300 Contest scratch cards from any participating location (while supplies last). Each Contest scratch card contains a “scratch & win” area that the eligible entrant must completely scratch off to reveal if the entrant is a potential prize winner. Contest scratch cards that reveal the message “WINNER” will be eligible to receive a prize (each, an “Eligible Contest Scratch Card”). Contest scratch cards that reveal the message “PLEASE TRY AGAIN” will not be eligible to receive a prize.
ii. NO PURCHASE NECESSARY: To receive a Contest scratch card without purchase, consult an authorized employee at any participating location.
If the Contest scratch card is an Eligible Contest Scratch Card, the potential prize winner must provide their full name, address and email address, provide the correct answer to a mathematical skill-testing question located on the back of the Contest scratch card and consult an authorized employee at the location of Contest entry to receive a prize. Contest scratch cards obtained through unauthorized sources or which are not original or are illegible, altered, reproduced, stolen, forged, counterfeited, irregular, or that contain printing or other errors are void. Entrants must be in compliance with the Official Rules to win.
Limit of one (1) entry per person, per day (between 12:00:01 a.m. and 11:59:59 p.m. each calendar day during the Contest Period, except the first calendar day of the Contest Period which begins at 9:00 a.m.), regardless of the method of entry. Entries must be received prior to the Contest Close Date. Eligible Contest Scratch Cards redeemed after the Contest Close Date are void. No other form of submitting an entry is valid other than as stated above. Participants may not enter with multiple emails or under multiple identities. Any participant who attempts to enter under multiple identities will be disqualified and will forfeit any prize won, in the Contest Administrator’s sole discretion.
No responsibility is assumed by the Contest Parties for any inability of a potential entrant to successfully enter the Contest for any reason. The Contest Parties are not responsible for late, lost, misdirected, delayed, incomplete or incompatible entries, Prize notification messages, or any other Contest-related information (collectively, “Contest-related Information”), nor any Contest-related Information that has been sent in error or otherwise produced or disseminated in a manner that is inconsistent with these Official Rules, all of which are void. Screenshots will not be accepted as proof of entry. All entries become the property of the Contest Sponsor.
ENTRANT VERIFICATION: The Contest Parties reserve the right to require proof of compliance with these Official Rules in an acceptable form (including, without limitation, government-issued photo identification): (i) for the purposes of verifying an individual’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of any Contest-related Information submitted or received (or purportedly submitted or received) for the purposes of this Contest; and/or (iii) for any other reason the Contest Parties deem necessary, in their sole and absolute discretion, for the purposes of administering this Contest. Failure to provide such proof to the complete satisfaction of the Contest Parties within the timeline specified may result in disqualification. The sole determinant of the time for the purposes of this Contest will be the Contest Sponsor server data. All information requested by and/or supplied to Contest Sponsor for the purpose of the Contest must be truthful, complete, accurate and in no way misleading. Contest Sponsor reserves the right to disqualify any entrant should the Contest Sponsor deem that such an entrant at any stage supplied untruthful, incomplete, inaccurate or misleading information. All decisions of the Contest Parties are final and will not be subject to appeal.
PRIZE: There are twenty-eight (28) prizes available to be won at each location, each consisting of one (1) NHL® Canadian team hat (hereinafter, the “Prize”). NHL® teams are subject to availability and Contest Administrator’s discretion. No substitutions. The number of available Prizes will reduce as Prizes are won/claimed. Approximate retail value of each Prize is $4.90 CAD. Alcohol is not part of a Prize.
Prize must be accepted as awarded. Prize is not resaleable, transferable or redeemable for cash. No Prize substitutions, except by the Contest Sponsor, who reserves the right to substitute the Prize or any portion thereof with a prize of equal or greater value. All decisions of the Contest Parties relating to the Prize are final and are not subject to appeal. The Contest Parties are not responsible for the Prize once it has been redeemed.
ODDS: The odds of winning a Prize at each location are approximately 1:17.5. The number of available Prizes will reduce as Prizes are won/claimed.
AWARDING OF PRIZES: Before being declared a winner, eligible entrants with an Eligible Contest Scratch Card must complete all requested information and correctly answer, unaided, a timed mathematical skill-testing question located on the reverse side of the Contest scratch card. Once complete, the Entrant must present the Eligible Contest Scratch Card to an authorized employee at the participating location of Contest entry, who will verify that the entrant is in compliance with the Official Rules.
If a potential Prize winner is found to be ineligible for any reason, declines to accept a Prize, incorrectly answers the required mathematical skill-testing question, or runs-out of time to correctly answer the required mathematical skill-testing question, the potential winner will be disqualified and will forfeit the Prize. The Contest Sponsor may then, at their sole and absolute discretion, select another eligible entrant who will be subject to disqualification in the same manner.
EACH SELECTED ENTRANT IS CONSIDERED A POTENTIAL PRIZE WINNER PENDING VERIFICATION OF THEIR ELIGIBILITY, PROVIDING THE CORRECT ANSWER TO A SKILL-TESTING QUESTION, AND PROVIDING A SIGNED RELEASE AND INDEMNITY (AS APPLICABLE). ALL POTENTIAL PRIZE WINNERS ARE SUBJECT TO VERIFICATION BY CONTEST SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. PRIZES WILL NOT BE AWARDED UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED. CONTEST SPONSOR WILL NOT ACCEPT SCREENSHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS.
RELEASE: By participating in the Contest and/or accepting a Prize, each entrant (i) agrees to be bound by these Official Rules, including all entry requirements, (ii) agrees that the decisions of the Contest Parties are final and without appeal, (iii) remises, releases and forever discharges the Prize supplier, Contest Sponsor, the Contest Administrator, the NHL Entities and each of their respective affiliates, parent companies, subsidiaries, professional advisors, Provincial Liquor Authorities and advertising and promotional agencies, and each of their directors, officers, employees, representatives and agents (the “Released Parties”) from any and all actions, causes of actions, suits, debts, dues, accounts, claims, damages, liability, losses, harm, costs or expenses, including without limitation any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, arising out of, or in any way related to, directly or indirectly, the Contest, including without limitation the entrant’s participation in the Contest, any breach of these Official Rules, the awarding, receipt, possession, use and/or misuse of any Contest Prize (or any portion thereof), and any travel or activity that is related to the receipt or use of any Contest Prize, and/or the violation or infringement of any intellectual property rights or of any publicity, personality or privacy rights, and agrees to fully indemnify the Released Parties from any and all claims by third parties relating to the foregoing.
LIMITATION OF LIABILITY: The Released Parties shall not be liable for any damages caused or alleged to be caused by or resulting from: (i) any entry, Prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason; (ii) any failure, interruption, technical malfunction or delay; (iii) any e-mail, personal message, text or SMS message or other communication sent or received to or from the Contest Sponsor, Contest Administrator or any of their respective agents or designees, for any reason; (iv) for any incorrect, untimely or inaccurate information, whether caused by the Contest website, users or by equipment or programming errors associated with, or utilized in, the Contest; (v) any technical or human error which may occur in the processing of any entry or entries in the Contest or failure to receive a PIN before the Contest Close Date (as applicable); (vi) for problems with the function of the Contest website or website feature, howsoever caused; (vii) the malfunction of, or damage caused to, any telephone network, computer equipment, data, software, online systems, servers or access providers; (viii) any functionality lost due to not having cookies enabled; (ix) for traffic congestion on the Internet; (x) the security or privacy of information transmitted via computer networks; (xi) breaches of privacy due to interference by third parties or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (xii) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest.
ERRORS: The Contest Parties are not responsible for typographical or other errors in the offer or administration of the Contest, including but not limited to errors in advertising, the Official Rules, the Contest website, in the selection and announcement of winners, or related to the distribution of a Prize. In no event will the Contest Sponsor be liable for more than the stated number of Prizes in these Official Rules (at any level). If due to printing production, online, internet, computer or other error of any kind a Prize notification misstates the applicable Prize that an entrant is able to win, or mistakenly declares an entrant to be a potential Prize winner, the entrant will only be eligible to receive the applicable Prize that an entrant is eligible to win based on Contest Sponsor official records and data (as determined by the Contest Sponsor in its sole and absolute discretion).
RIGHT TO TERMINATE, MODIFY OR SUSPEND: The Contest Sponsor may at any time, at its sole discretion and without liability, terminate, modify or suspend the Contest in whole or in part, subject only to approvals required by law, if fraud, technical failures or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Official Rules. Without restricting the generality of the foregoing, in the event of early termination of the Contest, a notice will be posted on the Contest website to that effect. In addition, for the purposes of determining eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered as valid and for the purposes of these Official Rules, the Contest Period will be deemed to have ended at the moment of early termination. No waiver on the part of the Contest Sponsor to enforce any term herein shall be deemed a continuing waiver or a waiver of any other term.
DISQUALIFICATIONS: If it is discovered by the Contest Sponsor (using any evidence or other information made available to or otherwise discovered by the Contest Sponsor) that any person has attempted to: (i) exceed any of the limits or restrictions provided in these Official Rules; (ii) use multiple names, identities, e-mail addresses, accounts, and/or any automated, macro, script, robotic or other system(s) or program(s) to enter, register or otherwise participate in or to disrupt this Contest; (iii) re-enter the Contest more than the allotted number of times; (iv) submit an entry or enter any code or PIN (as applicable) that has been falsified, manipulated or otherwise altered in any way; (v) disrupt or participate in the Contest in any fraudulent or misleading way (including without limitation cancelling, changing or otherwise modifying a transaction) and/or (vi) participate in the Contest in any other manner that is disruptive, abusive, fraudulent, misleading, deceptive, unfair, unsportsmanlike or inconsistent with these Official Rules (all as determined by Contest Sponsor in its sole and absolute discretion); then they may be disqualified from the Contest at the sole and absolute discretion of the Contest Sponsor. If an entrant is disqualified, such person forfeits any and all rights to any prize.
WARNING: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR ALTER ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS; IF SUCH AN ATTEMPT SHOULD BE MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR OTHER RELIEF AGAINST SUCH ENTRANT OR INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
PRIVACY STATEMENT: Personal information collected from entrants will only be used, shared and otherwise processed by the Contest Sponsor in accordance with the Contest Sponsor’s privacy policy, available at https://www.labatt.com/en/privacy-policy. The Contest Sponsor may also use personal information collected from entrants to provide the entrants with information regarding upcoming promotions and/or events from the Contest Sponsor only if entrants consent to be contacted by Contest Sponsor at the time of entry. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor’s Privacy Policy.
GOVERNING LAW: Except for consumers residing in Quebec, and subject to applicable law and these Official Rules, this Contest and the Official Rules shall be governed by Ontario law and all entrants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to the jurisdiction of the courts of Ontario. The venue of any dispute or litigation shall be Toronto, Ontario. For consumers residing in Quebec, this Contest and the Official Rules shall be governed by Quebec law and all entrants expressly agree that the courts of competent jurisdictions in the Province of Quebec shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to their jurisdiction.
The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.
SUBJECT TO APPLICABLE LAWS: The Contest is subject to these complete Official Rules and all applicable federal, provincial and local laws and regulations. By participating in the Contest, you acknowledge that you have read the Official Rules and agree to abide by their terms and by the decisions of the Contest Sponsor, which are final and binding on all matters pertaining to the Contest. Any questions, comments or complaints regarding the Contest must be directed to the Contest Sponsor. All federal, provincial and local laws and regulations apply. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW.
LANGUAGE DISCREPANCY: In the event of any discrepancy or inconsistency between the terms and conditions of these Official Rules and disclosures or other statements contained in any Contest-related materials or Contest-related Information, including, but not limited to, point of sale, television, print or online advertising, the terms and conditions of these Official Rules shall prevail, govern and control.
