OFFICIAL BUDWEISER GOAL MEGA JACKPOT CONTEST RULES.

IMPORTANT: PLEASE READ THESE OFFICIAL RULES AND REGULATIONS (“OFFICIAL RULES”) BEFORE ENTERING THE BUDWEISER GOAL MEGA JACKPOT CONTEST(THE "CONTEST"). BY ENTERING THE CONTEST, AN ENTRANT REPRESENTS THAT THEY SATISFY ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREE TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND ALL DECISIONS OF LABATT BREWING COMPANY LIMITED (THE “CONTEST SPONSOR”) AND COUCHE-TARD INC. (THE “CONTEST ADMINISTRATOR”).

ELIGIBILITY: To be eligible to participate in the Contest, you must:

i.         Be a legal resident of Quebec;

ii.         Be of legal drinking age in Quebec, being at least eighteen (18) years of age;

iii.         Not be an employee, officer, director, contractor, agent or representative of the Contest Sponsor, Contest Administrator or any of their respective parent companies, subsidiaries, affiliates, agencies or distribution companies;

iv.         Not be an employee of the applicable provincial liquor authorities, participating liquor licensees, retailers, or distributors (the “Provincial Liquor Authorities”);

v.         Not be an employee, officer, director, contractor, agent or representative of the National Hockey League (“NHL”), its member clubs, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., NHL Enterprises B.V., NHL Interactive CyberEnterprises, LLC (the foregoing NHL entities collectively, the “NHL Entities”), or any of their respective parent companies, subsidiaries, affiliates, agencies or distribution companies; and

vi.         Not be a member of the immediate family (defined as parent, spouse, sibling, or child), nor reside in the same household (whether related or not), of any individual described in sections (iii), (iv) or (v) above.

The Provincial Liquor Authorities are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this Contest.

To be eligible, participants must have a mobile device with online access and a valid e-mail address as of the date of their entry. If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address by an online service provider, Internet access provider or other organization responsible for assigning the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that they are the authorized account holder of the e-mail address associated with the winning entry.

CONTEST PERIOD: The Contest begins on or about February 26, 2026, at 12:00:01 a.m. Eastern Time (“ET”) and ends at 11:59:59 p.m. ET on April 16, 2026 (the “Contest Close Date”), after which no further entries will be accepted (the “Contest Period”).

HOW TO ENTER: During the Contest Period, eligible participants can enter the Contest, as follows:

1)     Obtain a Contest Ballot. Purchase a 18x355ml, 20x355ml, 24x355ml, 30x355ml, 36x355ml or 48x355ml pack of Budweiser Beer (“Eligible Products”) at participating Couche-Tard locations in Quebec (“Participating Locations”) and obtain a contest ballot from the cashier (“Contest Ballot”). Follow instructions on the Contest Ballot to scratch- and-reveal a unique Contest entry number (“PIN Code”)

2)     Access the Couche-Tard mobile application (“App”). Access the App by scanning the quick response (QR) code on the Contest Ballot using a mobile device, searching for “Couche-Tard” in your mobile applications app, or visiting https://couche- tard.app.link/Xeu8pmT7HZb and following the instructions.

3)     Create an Account and/or Log in to the App. If you have an account for the App (“Account”), you must Log in using your Account information and credentials. If you do not already have an Account, you must create an Account by selecting “Join now” and following the instructions, including providing your First Name, Last Name, Phone Number, clicking “I accept the Privacy Policy” and “I accept the Terms & conditions”. You will have to verify your Account by entering the code sent to you via SMS.

4)     Complete the Contest Entry Form. Complete the Contest Entry Form in the App, which may be accessed by scanning the QR code on the Contest Ballot, clicking on the Contest page on the App’s home page or under the “Games and Contests” navigation banner, and following the instructions on the Contest entry form in its entirety, including by providing your PIN Code and any other requested information.

To enter the Contest without purchasing Eligible Products, visit www.Budweiser.ca/NoPurchaseNecessary (“PIN Code Website”) and follow the instructions to receive a PIN Code, which may include but are not limited to, providing your first name, last name, email address, postal code, date of birth, agreeing to these Official Rules, and submitting a unique fifty (50) word response that meaningfully answers the question “What does hockey mean to you?” (“No Purchase Entry”). Each essay must be unique, original and written by the entrant submitting the essay, and cannot be mechanically produced. After submitting a No Purchase Entry, you will receive a PIN Code via the email address provided. Follow steps 2) to 4) above to enter the Contest. YOU MAY ONLY REQUEST ONE (1) NO PURCHASE ENTRY PIN CODE DURING EACH WEEK (BEGINNING AT 12:00:01 A.M. ET ON MONDAY AND ENDING 11:59:59 P.M. ET THE FOLLOWING SUNDAY) OF THE CONTEST PERIOD. REQUESTING PIN CODES IN EXCESS OF THE AMOUNTS STATED ABOVE MAY DISQUALIFY YOU FROM THE CONTEST AT THE DISCRETION OF THE CONTEST SPONSOR.

Limit of one (1) entry per person, per day (between 12:00:01 a.m. ET and 11:59:59 p.m. ET each calendar day during the Contest Period). Entries must be received by the Contest Close Date. Entries received after the Contest Close Date are void. No other form of submitting an entry is valid other than as stated above. Multiple participants may not share the same email address. Participants may not enter with multiple email addresses, nor may participants enter under multiple identities. Any participant who attempts to enter with multiple email addresses, accounts or under multiple identities will be disqualified and forfeits any prize won, in the Contest Sponsor’s sole discretion.

No responsibility is assumed by the Contest Sponsor for any inability of a potential entrant to successfully enter the Contest for any reason. The Contest Sponsor is not responsible for late, lost, misdirected, delayed, incomplete or incompatible entries, Prize notification messages, or any other Contest-related information (collectively, “Contest-related Information”), nor any Contest- related Information that has been sent in error or otherwise produced or disseminated a manner

that is inconsistent with these Official Rules, all of which are void. Screenshots will not be accepted as proof of entry. All entries become the property of the Contest Sponsor.

ENTRANT VERIFICATION: The Contest Sponsor reserves the right to require proof of compliance with these Official Rules in a form acceptable to the Contest Sponsor: (i) for the purposes of verifying an individual’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of any Contest-related Information submitted or received (or purportedly submitted or received) for the purposes of this Contest; and/or (iii) for any other reason the Contest Sponsor deems necessary for the purposes of administering this Contest. Failure to provide such proof to the complete satisfaction of the Contest Sponsor within the timeline specified may result in disqualification. The sole determinant of the time for the purposes of this Contest will be the Contest Sponsor server data. All information requested by and/or supplied to Contest Sponsor for the purpose of the Contest must be truthful, complete, accurate and in no way misleading. Contest Sponsor reserves the right to disqualify any entrant should the Contest Sponsor deem that such an entrant at any stage supplied untruthful, incomplete, inaccurate or misleading information. All decisions of the Contest Sponsor are final and will not be subject to appeal.

PRIZE: There is one (1) cash prize available to be won (the “Prize”). The amount of the Prize will be $50,000.00 CAD (“Initial Prize Pot”) plus $50.00 CAD will be added to the Initial Prize Pot for each regulation and overtime goal scored in NHL games occurring during the Contest Period. The Contest Sponsor shall determine the Prize value in its discretion using official statistics obtained from the NHL.

The Prize will be provided to the confirmed winner by cheque, or such other method as deemed appropriate by Contest Sponsor in its sole discretion.

Prize must be accepted as awarded. Prize is not transferable. All decisions of the Contest Sponsor relating to the Prize are final and are not subject to appeal. The Contest Sponsor is not responsible for the Prize once it has been delivered in-person.

ODDS: The odds of winning a Prize depend on the number of eligible entries received by the Contest Close Date.

AWARDING OF PRIZES: There will be one (1) draw following the Contest Close Date during which the Contest Administrator will randomly select one eligible entry from among all eligible entries received during the Contest Period on or about April 17, 2026 at 12:00pm EST (the “Draw Date”) in Montreal, Quebec. The selected entrant will be notified by the Contest Sponsor via email or phone number (provided to Couche-Tard when creating an Account or otherwise on the Contest entry page on the App or when requesting a PIN Code) within three (3) business days of the Draw Date (the “Notification”). If the entrant has not responded to the Notification within seventy-two (72) hours of receipt of such Notification, another entrant may, at the Contest Sponsor’s sole discretion, be selected by random draw in which case that entrant will become the selected entrant and the previously selected entrant then will be disqualified and have no right to a Prize. Sponsor is not responsible for emails filtered as spam, junk or blocked by security filters.

Before being declared a winner, the selected entrant must

1)     correctly answer, unaided, a timed mathematical skill-testing question administered by the Contest Sponsor via email;

2)     sign a declaration of compliance with the Official Rules and Release and Indemnity form releasing the Contest Sponsor, Contest Administrator, the NHL Entities and each of their respective affiliates, parent companies, subsidiaries, professional advisors, Provincial Liquor Authorities and advertising and promotional agencies, and each of their directors, officers, employees, representatives and agents (collectively, the "Released Parties") from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, including, without limitation, liability arising from the acceptance of and usage of a Prize as awarded, the administration of the Contest and the selection of a potential winner;

3)     sign a name, image and likeness release in favour of the Contest Sponsor and Contest Administrator permitting the Contest Sponsor and Contest Administrator to use, display and advertise the selected entrant’s name, image and likeness in connection with the Contest and Prize, in all media and mediums for the purpose of advertising and promoting the Contest Sponsor, Contest Administrator and their respective brands, including a waiver of any moral rights in respect of the selected entrant’s name, image and likeness; and

4)     agree to participate in a ceremony where the Contest Sponsor and Contest Administrator will deliver the Prize to the selected entrant at a time and location determined by the Contest Sponsor, in its discretion.

If a selected entrant does not respond to the Notification within the time stipulated, is found to be ineligible for any reason, declines to accept a Prize, declines to provide a signed Release and Indemnity referenced in 2) above, declines to grant the use of their name, image and likeness as described in 3) above, declines to participate in the ceremony referenced in 4) above, incorrectly answers the required mathematical skill-testing question, or runs-out of time to correctly answer the required mathematical skill-testing question, the selected entrant will be disqualified and will forfeit the Prize. The Contest Sponsor may then, in its sole and absolute discretion, select another eligible entrant who will be subject to disqualification in the same manner.

No communication will be delivered or sent by the Contest Sponsor to entrants except with selected entrant(s). The Contest Sponsor is not responsible for the failure, for any reason whatsoever, of a selected entrant to receive the Notification or for the Contest Sponsor to receive a selected entrant’s response.

EACH SELECTED ENTRANT IS CONSIDERED A POTENTIAL PRIZE WINNER PENDING VERIFICATION OF THEIR ELIGIBILITY, PROVIDING THE CORRECT ANSWER TO A SKILL-TESTING QUESTION, AND PROVIDING A SIGNED RELEASE AND INDEMNITY AND SIGNED NAME, IMAGE AND LIKENESS RELEASE AND WAIVER (AS APPLICABLE). ALL POTENTIAL PRIZE WINNERS ARE SUBJECT TO VERIFICATION BY CONTEST SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. PRIZE WILL NOT BE AWARDED UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED. CONTEST SPONSOR WILL NOT ACCEPT SCREENSHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS.

RELEASE: By participating in the Contest and/or accepting a Prize, each entrant (i) agrees to comply with, and be bound by, these Official Rules, including all entry requirements, (ii) agrees that the decisions of the Contest Sponsor are final and without appeal, (iii) remises, releases and

forever discharges the Released Parties from any and all actions, causes of actions, suits, debts, dues, accounts, claims, damages, liability, losses, harm, costs or expenses, including without limitation any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, arising out of, or in any way related to, directly or indirectly, the Contest, including without limitation the entrant’s participation in the Contest, any breach of these Official Rules, the awarding, receipt, possession, use and/or misuse of any Contest Prize (or any portion thereof), and any travel or activity that is related to the receipt or use of any Contest Prize, and/or the violation or infringement of any intellectual property rights or of any publicity, personality or privacy rights, and agrees to fully indemnify the Released Parties from any and all claims by third parties relating to the foregoing.

LIMITATION OF LIABILITY: The Released Parties shall not be liable for any damages caused or alleged to be caused by or resulting from: (i) any entry, Prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason; (ii) any failure, interruption, technical malfunction or delay; (iii) any e-mail, personal message, text or SMS message or other communication sent or received to or from the Contest Sponsor or any of its agents or designees, for any reason; (iv) for any incorrect, untimely or inaccurate information, whether caused by the App or PIN Code Website, users or by equipment or programming errors associated with, or utilized in, the Contest; (v) any technical or human error which may occur in the processing of any entry or entries in the Contest; (vi) for problems with the function of the App or PIN Code Website, howsoever caused; (vii) the malfunction of, or damage caused to, any telephone network, computer equipment, data, software, online systems, servers or access providers; (viii) any functionality lost due to not having cookies enabled; (ix) for traffic congestion on the Internet; (x) the security or privacy of information transmitted via computer networks; (xi) breaches of privacy due to interference by third parties or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (xii) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest.

ERRORS: The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of the Contest, including but not limited to errors in advertising, the Official Rules, the App or PIN Code Website, in the selection and announcement of winners, or related to the distribution of a Prize. In no event will the Contest Sponsor be liable for more than the stated number of Prizes in these Official Rules (at any level). If due to printing production, online, internet, computer or other error of any kind a Prize Notification misstates the applicable Prize that an entrant is able to win, or mistakenly declares an entrant to be a potential Prize winner, the entrant will only be eligible to receive the applicable Prize that an entrant is eligible to win based on Contest Sponsor official records and data (as determined by the Contest Sponsor in its sole an absolute discretion).

RIGHT TO TERMINATE, MODIFY OR SUSPEND: The Contest Sponsor may at any time, at its sole discretion and without liability, terminate, modify or suspend the Contest in whole or in part, subject only to approvals required by law, if fraud, technical failures or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Official Rules. Without restricting the generality of the foregoing, in the

event of early termination of the Contest, a notice will be posted on the Contest website to that effect. In addition, for the purposes of determining eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered as valid and for the purposes of these Official Rules, the Contest Period will be deemed to have ended at the moment of early termination. No waiver on the part of the Contest Sponsor to enforce any term herein shall be deemed a continuing waiver or a waiver of any other term.

DISQUALIFICATIONS: If it is discovered by the Contest Sponsor (using any evidence or other information made available to or otherwise discovered by the Contest Sponsor) that any person has attempted to: (i) exceed any of the limits or restrictions provided in these Official Rules; (ii) use multiple names, identities, e-mail addresses, accounts, and/or any automated, macro, script, robotic or other system(s) or program(s) to enter, register or otherwise participate in or to disrupt this Contest; (iii) re-enter the Contest more than the allotted number of times; (iv) submit an entry or enter any code or PIN (as applicable) that has been falsified, manipulated or otherwise altered in any way; (v) disrupt or participate in the Contest in any fraudulent or misleading way (including without limitation cancelling, changing or otherwise modifying a transaction) and/or (vi) participate in the Contest in any other manner that is disruptive, abusive, fraudulent, misleading, deceptive, unfair, unsportsmanlike or inconsistent with these Official Rules (all as determined by Contest Sponsor in its sole and absolute discretion); then they may be disqualified from the Contest at the sole and absolute discretion of the Contest Sponsor. If an entrant is disqualified, such person forfeits any and all rights to any Prize.

WARNING: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR ALTER ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS; IF SUCH AN ATTEMPT SHOULD BE MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR OTHER RELIEF AGAINST SUCH ENTRANT OR INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

PRIVACY STATEMENT: Personal information collected from entrants will only be used, shared and otherwise processed by the Contest Administrator in accordance with the Contest Administrator’s privacy policy, available at https://www.couche-tard.com/privacypolicy?lang=fr. The Contest Administrator may share personal information of a selected entrant with the Contest Sponsor. Contest Sponsor will only use personal information received from the Contest Administrator or collected in connection with No Purchase Entries for the purpose of administering the Contest in accordance with these Official Rules.

GOVERNING LAW: This Contest and the Official Rules shall be governed by Quebec law and all entrants expressly agree that the courts of competent jurisdictions in the Province of Quebec shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to their jurisdiction.

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

SUBJECT TO APPLICABLE LAWS: The Contest is subject to these complete Official Rules and all applicable federal, provincial and local laws and regulations. By participating in the