“BUD LIGHT SUPER BOWL X MAX” OFFICIAL CONTEST RULES

IMPORTANT: PLEASE READ THESE OFFICIAL RULES (“OFFICIAL RULES") BEFORE ENTERING THE “BUD LIGHT SUPER BOWL X MAX” CONTEST (THE “CONTEST"). BY ENTERING THE CONTEST, THE ENTRANT SATISFIES ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREES TO BE UNCONDITIONALLY BOUND BY THESE OFFICIAL RULES AND ALL DECISIONS OF LA BRASSERIE LABATT LIMITÉE (THE “CONTEST SPONSOR").

NO PURCHASE NECESSARY. YOU MUST BE AGED 21 OR OVER. THE CONTEST IS OPEN TO QUEBEC RESIDENTS ONLY.

The National Football League (NFL), its member professional clubs, NFL Ventures Inc, NFL Ventures LP, NFL Properties LLC, NFL Enterprises LLC, NFL International LLC and each of its subsidiaries, affiliates, owners, shareholders, officers, directors, agents, representatives and direct or indirect employees (collectively, the "NFL Entities") shall have no liability for any claim arising in connection with participation in this promotion or any prize awarded. The NFL entities have not offered or sponsored this promotion in any way.

 

ELIGIBILITY: To be eligible to participate, you must: (i) be 21 years of age or older; (ii) be a resident of Quebec; (iii) hold a valid Canadian passport for travel to the United States; (iv) not be a member of the immediate family of an employee, subcontractor, agent or representative of the Contest Sponsor, or any of its parent companies, subsidiaries, affiliates, agencies, distribution companies, liquor control boards, liquor licensees, suppliers or licensors, liquor licensees, prize suppliers, or any of their respective shareholders, trustees, officers, directors, employees or agents, or any person domiciled with any of the foregoing. For the purpose of the Contest “immediate family” is defined as parent, spouse, sibling, child, or any person residing in the same household or domiciled with any such employees or representatives. Provincial liquor authorities are not connected with this Contest in any way and are not in any way responsible for any matter relating to this Contest.

If the identity of an entrant is disputed, the authorized account holder associated with the e-mail address submitted at the time of entry will be deemed to be the entrant. The person assigned to the e-mail address by an online service provider, Internet access provider, or any other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the winning entry.

If you participate via a mobile device, you may incur standard data charges from your wireless service provider. Please check with your wireless carrier for details of these and other applicable charges. Participants are fully responsible for these data charges. If you do not have access to the Internet via a personal computer, your local library or cybercafé may provide Internet access, and a number of Internet service providers and other companies offer free e-mail accounts.

 

CONTEST PERIOD: The Contest begins on or about October 31, 2024, at 8:01 a.m. Eastern Time (ET) and ends on December 4, 2024, at 11:59 p.m. ET (the “Contest Closing Date”). The contest takes place in the one hundred and fifty (150) participating Maxi locations.

HOW TO ENTER AND HOW TO WIN: To enter the Contest, participants must have Internet access and a valid e-mail address. During the Contest Period, there are only three (3) ways to enter:

  1. Participants may purchase one (1) case of 24 cans (355 ml) or more of Bud Light or Budweiser at a participating establishment and must go to the Contest Website to fill out the entry form in full and click on the ‘Submit’ button; or
  2. Entrants can scan a QR code found on Contest Sponsor promotional material located in a participating establishment, complete the Contest entry form in full and click on the ‘Submit’ button; or
  3. Participants may visit www.shopbeergear.ca/MAXIXSUPERBOWL2025 (the ‘Contest Website’) and complete the entry form in full, then click on the ‘Submit’ button.

Limit of one (1) entry per person per day during the Contest Period. Entries must be received by the Contest Closing Date. Entries received after the Contest Closing Date will be null and void. The Contest Sponsor reserves the right to disqualify an entry for any reason whatsoever, at its sole discretion. All decisions of the Contest Sponsor are final and not subject to appeal. Multiple entrants may not share the same e-mail address. Entrants may not enter with multiple e-mails or use another device to enter under multiple identities. Any entrant attempting to enter with multiple e-mails or accounts under multiple identities will be disqualified and will forfeit any Prize won, at Contest Sponsor's sole discretion.

The Contest Sponsor assumes no responsibility for the inability of any potential entrant to successfully participate in a draw for any reason whatsoever or for unclaimed or unawarded Prizes. The Contest Sponsor is not responsible for late, lost, damaged, misdirected, mutilated, garbled, illegible or incomplete entries. Proof of transmission (e.g. screenshots) does not constitute proof of receipt.

For no purchase entry, entries must be received by the Contest Closing Date. Entries received after the Contest Closing Date will not be eligible and will not be processed.

 

NO PURCHASE ENTRY:

To receive a unique PIN code without making a purchase, please send a self-addressed, stamped envelope addressed to "BUD LIGHT SUPER BOWL X MAXI" to the following address: 50, avenue Labatt, LaSalle (Quebec) H8R 3E7, along with a 150-word original text explaining why he or she would like to enter the Contest (the "Original Text"). There is a limit of one (1) application per envelope. In your envelope, please include (1) your handwritten text on paper, (2) your return mailing address on a separate stamped envelope, and (3) the statement "I am of legal drinking age in my province or in my territory of residence in Canada" with your name, date of birth, date and signature on paper. Entries must be original. Identical entries will not be accepted and will not be entered in the contest. Requests must be received in time for a PIN code to be mailed to you in order for you to participate before the Contest Closing Date. While supplies last. Limit of one (1) no-purchase entry per person per day for the duration of the Contest. Any request that does not meet each of these requirements will be denied at the sole discretion of the Contest Sponsor. The Contest Sponsor is under no obligation to notify you if your request is denied.

 

PRIZE: There is one (1) Prize to be won from among the 150 participating Maxi establishments, consisting of one (1) trip for two (2) to Super Bowl LIX (the “Prize”). The Prize includes round-trip economy airfare between the Canadian international airport closest to the winner's home and New Orleans, Louisiana, three (3) nights' accommodation in a New Orleans hotel (based on double occupancy at a hotel selected by the Contest Sponsor) select hotel meals (three [3] breakfasts, two [2] lunches and two [2] dinners per person, as determined by the Contest Sponsor), a tourist activity in New Orleans on Saturday, February 8, 2025 (as determined by the Contest Sponsor), two (2) passes to attend the pre-game event (for the winner and his/her guest), ground transportation to organized events and to the football game (as determined by the Contest Sponsor), two (2) upper-tier tickets to Super Bowl LIX (for the winner and his/her guest) on February 9, 2025 (seating location at the discretion of the Contest Sponsor), $400 CAD in spending money (payable only to the winner in the form of a prepaid credit card or Interac bank transfer), a commemorative souvenir item, including an official ID card and game day program per person (at Contest Sponsor's discretion), support services from event staff in New Orleans, and taxes on included services. Travel documents (including a valid passport for travel to the U.S.), insurance, taxes, gratuities, additional transportation, food and beverages, medical vaccinations or proof of vaccination when required for entry, and all other expenses and personal charges not expressly included in the above description are the sole responsibility of the winner and his/her guest. The winner must have a valid credit card to pay registration fees, incidental charges and security deposits required by the hotel(s) at the time of travel. Alcohol is not part of the Prize. Approximate retail value of Prize is $28,000 CAD (based on Toronto departure). The Prize is not transferable or exchangeable, in whole or in part, for cash, and may not be resold. The Contest Sponsor reserves the right to substitute all or part of the Prize with an item of equal or greater value, at its sole and absolute discretion. The Contest Sponsor will not be held responsible if travel is impeded or refused for reasons or decisions of government authorities (foreign or domestic), or other airlines or airport authorities. Regional travel restrictions may apply. Please consult local, provincial and federal guidelines regarding COVID-19 travel restrictions before booking or traveling. Winner and guest must comply with all venue and event policies, including, but not limited to, providing valid photo identification at the venue for age verification or identification purposes, if requested. The Contest Sponsor will not be held responsible if entry to the Site is denied due to reasons or decisions of government authorities (federal or provincial) or regional health authorities. The Contest Sponsor will not be held responsible if the Prize event is cancelled for any reason. Additional terms and conditions apply: they appear on the ticket(s) and can be consulted once the ticket(s) have been awarded. Winner must correctly answer the mathematical skill-testing question and comply with these Official Contest Rules.

 

ODDS: Odds of winning the Prize depend on the number of eligible entries received by the Contest Closing Date.

 

AWARDING OF PRIZES: The Contest will consist of one (1) random draw in which the Contest Sponsor or its Designated Representative (the “Representative") will randomly select one (1) entry from all participating Maxi locations. The draw will be made from among all eligible entries received at each participating establishment during the Contest Period. The draw will take place on December 5, 2024, at noon (ET) (the “Draw Date"). The selected entrant will be notified by the Contest Sponsor or its Representative by email (using the contact information provided in the web submission form at the time of entry) within three (3) days of the Draw (the “Notification"). If the entrant has not responded to the Notice within three (3) days of receipt of such Notice, another entrant may, at the sole discretion of the Contest Sponsor, be selected by random draw, in which case that entrant will become the selected entrant and the previously selected entrant will be disqualified and will not be entitled to any Prize.

Before being declared a winner, the selected entrant must correctly answer, unaided, a timed mathematical skill-testing question administered by the Contest Sponsor. Before the Prize is awarded, the winner and his/her guest will be required to sign and return to the Contest Sponsor or its Representative a Declaration of Compliance with the Official Rules and a Release Form no later than 72 hours after receipt (hereinafter the “Release Form") releasing the Prize supplier, the Contest Sponsor, all their respective directors, officers, owners, partners, employees, agents, representatives, successors and assigns, their affiliates, parent companies, subsidiaries, professional advisors, provincial liquor authorities and advertising and promotional agencies (collectively, the “Released Parties") from any and all liability arising out of, under or as a result of the operation of the Contest, including, without limitation, liability arising from the acceptance and use of the Prize as awarded, the administration of the Contest and the selection of a potential winner.

The Prize will only be awarded to the confirmed winner. If a potential winner (a) fails to correctly answer the mathematical skill-testing question, (b) fails to properly complete and return the Release Form within the time period specified, (c) does not comply with these Contest Rules (as determined by the Contest Sponsor in its sole discretion), d) cannot be contacted in accordance with these Contest Rules for any reason and/or e) cannot accept the Prize for any reason, then the Contest Sponsor may, in its sole and absolute discretion, select another eligible entrant who may be disqualified in the same manner. The Contest Sponsor will not be held responsible for unsuccessful attempts to notify any potential winner.

Prize must be accepted as awarded. The Prize is not transferable and cannot be exchanged for cash or other cards, as required by law. No substitutions except by Contest Sponsor, who reserves the right to substitute a Prize or any portion of a Prize with a prize of equal or greater value. All decisions of the Contest Sponsor are final and not subject to appeal. If delivery or remittance of the Prize cannot be made following reasonable efforts on the part of the Contest Sponsor, the Prize may be cancelled.

The Contest Sponsor will not contact the participants, with the exception of selected participants. The Contest Sponsor is not responsible if, for any reason, a selected entrant does not receive notification or if the Contest Sponsor does not receive a selected entrant's response.

 

RELEASE: By entering the Contest and submitting an entry, each entrant (i) agrees to be bound by these Official Rules and all conditions of entry; (ii) agrees that the decisions of the Contest Sponsor are final and binding; (iii) releases and forever discharges the Released Parties from any and all actions, causes of action, suits, debts, claims, liabilities, losses or expenses and any and all rights, accounts, damages, prejudice or costs, including, without limitation, liability for any injury or loss or damage of any kind to entrant or any other person, including personal injury, death or property damage, arising out of or in any way connected, directly or indirectly, with the Contest, including, but not limited to, participation in the Contest, any violation of these Official Rules, the awarding, receipt, possession, use or misuse of any Contest Prize (or any part thereof), and any travel or activity related to the receipt or use of a Contest Prize, or the violation or infringement of any intellectual property right or any right of publicity, personality or privacy, and agrees to fully indemnify the Released Parties from any and all third-party claims related to the foregoing.

 

LIMITATION OF LIABILITY: The Released Parties are not responsible for damages caused or claimed to be caused by: (i) any entry, Prize or other correspondence or data that is lost, stolen, delayed, garbled, distorted, delayed, damaged or misdirected for any reason whatsoever; (ii) any failure, interruption, technical malfunction or delay; (iii) any e-mail, text message or other communication sent or received by the Contest Sponsor or any of its agents or designated person for any reason whatsoever; (iv) for any incorrect, untimely or inaccurate information, whether caused by a website, users, or by equipment or programming errors associated with or utilized in the Contest; (v) for any technical or human error which may occur in the processing of any entry or registration in the Contest; (vi) for any problems with the operation of any website or any function of the site, regardless of cause; (vii) malfunction or damage to the network or telephone line, computer equipment, data, software, online systems, servers or access providers; (viii) any functionality lost due to the absence or deactivation of browser cookies; (ix) Internet traffic; (x) the security or confidentiality of information transmitted over computer networks; (xi) invasion of privacy due to infiltration by third-party "hackers" or any damage suffered by a participant or any other person as a result of such an event; or (xii) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions, including lost, misdirected or corrupted entries, damage caused by viruses, worms or Trojan horses, or any other damage that may limit a person's ability to participate in the Contest.

 

ERRORS: The Contest Sponsor is not responsible for typographical or other errors in the offer or administration of the Contest, including but not limited to errors in advertising, the Official Rules, the selection and announcement of a winner, or the distribution of any Prize.

 

RIGHT TO TERMINATE, MODIFY OR SUSPEND THE CONTEST: The Contest Sponsor may at any time, in its sole discretion and without liability, terminate, modify or suspend the Contest in whole or in part, subject only to any approvals required by law, if fraud, technical failures, errors in communications or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of the Contest as contemplated by these Contest Rules. Without limiting the generality of the foregoing, in the event of early termination of the Contest, a notice to that effect will be published on the Contest Website. In addition, for the purposes of determining eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered valid and, for the purposes of these Contest Rules, the Contest Period will be deemed to have ended at the time of early termination. The Contest Sponsor reserves the right at any time, in its sole discretion, to correct any errors, including but not limited to typographical, printing, computer programming or operator errors. No waiver by the Contest Sponsor of any term hereof shall be deemed a further or continuing waiver of any other condition.

 

DISQUALIFICATIONS: The Contest Sponsor reserves the right, in its sole discretion, to disqualify any individual who: (i) tamper with the entry process or the operation of the Contest; (ii) act in violation of the Official Rules; (iii) have submitted an Entry that does not comply with these Official Rules; or (iv) act in an unfair or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. WARNING: ANY DELIBERATE ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR ALTER ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS; IF SUCH AN ATTEMPT SHOULD BE MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR OTHER RELIEF AGAINST SUCH ENTRANT OR INDIVIDUAL TO THE EXTENT PERMITTED BY LAW.

 

DISPUTES:

QUEBEC RESIDENTS: SUBJECT TO APPLICABLE LAW AND THESE OFFICIAL RULES, ENTRANTS EXPRESSLY AGREE THAT THE COURTS OF QUEBEC SHALL HAVE EXCLUSIVE JURISDICTION OVER ANY DISPUTE OR CONTROVERSY ARISING OUT OF OR RELATING TO THIS CONTEST AND AGREE TO SUBMIT TO THE JURISDICTION OF THE COURTS OF QUEBEC. THE VENUE FOR ANY LITIGATION OR DISPUTE BY A RESIDENT OF QUEBEC WILL BE MONTREAL, QUEBEC.

 

PRIVACY POLICY: The Contest Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsor to administer the Contest and fulfill the Prize requirements and, only if consent is given at the time of entry, to provide entrants with information about upcoming promotions and/or events of the Contest Sponsor. For more information on how the Contest Sponsor collects, uses, and discloses personal information, please see the Contest Sponsor’s privacy policy, available at https://www.labattbrands.com/images/policy.pdf.

 

INTERPRETATION: In the event of any dispute regarding the interpretation of these Official Rules, the decision or interpretation of the Contest Sponsor shall prevail. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall remain in full force and effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

 

CONFLICTS/DIVERGENCIES: In the event of a conflict between the Contest details in these Rules and the Contest details contained in the Contest advertising materials (and in particular, online, point-of-sale, television and print advertising, promotional packaging, and other promotional media), the Contest details as set forth in these rules shall prevail.

 

SUBJECT TO APPLICABLE LAWS: The Contest is subject to these complete Official Rules and all applicable federal, provincial and local laws and regulations. By entering the Contest, you acknowledge that you have read the Official Rules and agree to abide by their terms and the decisions of the Contest Sponsor, which are final and binding in all matters relating to the Contest. Questions, comments, or complaints regarding the Contest should be addressed to the Contest Sponsor. All federal, provincial, and local laws and regulations apply. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW.