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†NO PURCHASE NECESSARY. Must be legal drinking age in province or territory of residence and a legal resident of Canada. Participants can submit an entry by visiting www.shopbeergear.ca/ULTRAbuds-PIN and entering their PIN which can be found on specially marked packages of Michelob Ultra at The Beer Store (at participating stores while supplies last), as well as completing the contest entry form in its entirety including answering the skill-testing question and clicking “Submit” to see if they are an “instant winner”. A total of one hundred (100) prizes are available to be won, each consisting of: one (1) pair of Samsung Galaxy Buds2 Pro. Approximate retail value of each Prize is $289.99 CAD. Alcohol is not part of the Prize. Limit of one (1) entry per person, per day during the contest period, regardless of the method of entry. Odds of winning are approximately 1 in 500. For full contest rules and how to enter without purchase visit here. Contest Close Date: November 3rd, 2023.