Bud Light & George Street Festival - Trip to Toronto Contest 2023 - Rules and Regulations

George Street Festival – Trip to Toronto Contest 2023 (the “Contest”) 

Official Rules (the “Rules”) 





SPONSOR: The Contest Sponsor and Administrator of this contest is Labatt Brewing Company Limited. 

ELIGIBILITY: The contest is open to any legal resident of Canada (excluding Quebec and New Brunswick) who is 19 years of age or older, who is not an employee, contractor, agent or representative of Labatt Brewing Company Limited (the "Contest Sponsor"), or its affiliates, agencies, distribution companies, and who is not an employee of the applicable provincial liquor agencies, license control/boards and their licensees, retailers, or distributors (the “Provincial Liquor Authorities”), prize suppliers, the contest judge, or a member of the immediate family (parent, spouse, sibling, child) of, or domiciled with any of the foregoing persons. The Provincial Liquor Authorities are not connected with this contest in any manner whatsoever and are not liable in any way whatsoever in regard to any matter which relates to this contest.   



To be eligible, participants must have online access with a valid e-mail address at the date of their entry. 


If you participate via a mobile device, you may incur standard data charges from your wireless service provider. Check with your wireless service provider for details about these and other applicable charges. Entrants are solely responsible for any such data charges. If you do not have internet access via a personal computer, your local library or Internet café may be able to provide access to the Internet and a number of Internet service providers and other companies offer free email accounts. 


If the identity of an entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address by an online service provider, Internet access provider or other organization responsible for assigning the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. An entrant may be required to provide the Contest Sponsor with proof that she or he is the authorized account holder of the e-mail address associated with the winning entry. 


CONTEST PERIOD: The Contest Period for this Contest, begins at approximately 9:00 am Newfoundland Time (“NDT”) on July 26th, 2023 and ending at 11:59 pm NDT on August 3rd, 2023 (The “Contest Close Date”). 

HOW TO ENTER: To enter the Contest, scan the QR code located throughout George Street Festival (the “Venue”), to be directed to www.shopbeergear.ca/GSF-TRIPTO (the “Contest Website) where you will be required to fully complete a Contest entry form by providing your first name, last name, province of residence, email, and date of birth (an “Entry”). Limit one (1) entry per person within a 24-hour period.  Only one (1) email address may be used by any person to participate in the Contest.  No purchase is necessary to enter the Contest. Limit one prize per person/household. Any participant who attempts to enter with multiple accounts under multiple identities will be disqualified and forfeits any prize won, in the Contest Sponsor’s sole discretion.  

IMPORTANT: By entering the Contest through the above method of entry, you agree to participate in accordance with, and be bound by, these Rules, and you confirm that you are a resident to Canada who is of legal drinking age. 


There is one (1) prize available to be won comprising of one (1) trip for a winner plus one (1) guest to attend a concert of the winner’s choosing  at Budweiser Stage, Toronto, Ontario between August 10, 2023 – September 22, 2023, subject to availability; three (3) nights hotel accommodation (based on double occupancy at hotel selected by Contest Sponsor), economy airfare flights to/from winner's home city airport to Toronto Pearson International Airport, transportation to and from the airport and hotel, as well as to and from the hotel and concert venue, and $500 CAD in spending money (payable to winner only in form of interac transfer, prepaid credit card, or cheque, at Contest Sponsor discretion) (hereinafter, the “Prize”). Tickets are subject to program availability, venue capacity, age and artist restrictions.  Tickets to a particular concert are not guaranteed. Selection of ticket type and/or concert seat location is solely within the Contest Sponsor/Live Nation’s discretion.  Ticket delivery method is at sole discretion of Live Nation which will be either sent to winner by mail, email, mobile ticketing or placed at venue Will Call the day of concert under the winner’s name. Winner must be present to pick up tickets and a valid photo ID will be required if tickets are placed at Will Call. Winner and guest must abide by all venue policies. Contest Sponsor and/or Live Nation reserve the right to revoke full or partial prize from any winner or winner’s guest who they and/or venue personnel deem may, in their sole discretion, be intoxicated, be a safety risk, have violated any venue policy or law, and/or may bring Sponsor/Live Nation into disrepute. Winner must select concert at the time of winner notification or forfeits the Prize. Winner understands that there are inherent risks involved in being in public spaces and that these risks may be present before, during and after the concert. Resale of tickets is prohibited.  By claiming tickets, you agree to Live Nation’s Terms of Use and to abide by the health and safety measures in effect at the time of your event, which may include, but not be limited to, wearing masks, providing proof of vaccination status and/or providing proof of negative COVID-19 status. Should the event be cancelled, you will be notified as soon as reasonably possible. 

The approximate retail value of the Prize is $4,400.00 CAD, based on a maximum concert ticket value (2x $200.00 each), plus three (3) night’s hotel accommodation (double occupancy at 3 x $500.00 per night), transportation to and from the airport and hotel, as well as to and from the hotel and concert venue ($225.00), economy airfare flights (estimated value of 2 x $860.00), and prepaid cash card (valued at $500.00), and is not transferrable and not redeemable in whole or part for cash. Contest Sponsor reserves the right to substitute prize of equal or greater value at their discretion. Any difference between stated approximate retail value and actual value of prize will not be awarded. 

Alcohol is not included in the prize.  Winner and guest are responsible for all costs and expenses not listed above, including but not limited to food and beverage, communications, airfare, transportation, accommodation, and all personal expenses.  Winner and guest must be 19 years of age or older. Winner must answer skill testing question and both winner and guest must sign an official Declaration of Compliance and Prize Release form which will be provided by the Contest Sponsor prior to receiving the prize. 

HOW TO WIN: The Contest Sponsor will randomly select one (1) entry from among all eligible entries received during the Contest Period. The selected entrant will be notified by the Contest Sponsor via email address (provided within the contest entry format time of entry) within two(2) business days of the draw (the “Notification”). If the entrant has not responded to the Notification within three (3) business days of receipt of such Notification, another entrant may, at the Contest Sponsor’s sole discretion, be selected by random draw in which case that entrant will become the selected entrant and the previously selected entrant then will be disqualified and have no right to any prize. The draw selection will occur on August 4th, 2023 at 3:00pm ET (“Draw Date”). 

In the event that there are fewer eligible entries received for the Prize Draw during the Contest Period than the number of prizes to be awarded, the draw will be conducted only to the extent possible to select up to the maximum potential winners under these Rules. No responsibility is assumed by the Contest Sponsor for any inability of a potential entrant to successfully enter any draw for any reason or for a Prize that remain unclaimed or unawarded. The Contest Sponsor is not responsible for late, lost, damaged, misdirected, mutilated, garbled, illegible or incomplete entries. Proof of transmission (e.g. screenshots) does not constitute proof of receipt.  


Awarding of the Prize is subject to verification and compliance with the Rules. Entrants who have not complied with the Rules will be disqualified. The Contest Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any prize. Any unclaimed prize will not be awarded.  



(i) Respond to the notification from the Contest Sponsor’s designated agent within three (3) business days and provide the information requested to set up a phone call; 

(ii) Correctly answer, without assistance of any kind, whether mechanical, electronic or otherwise, the required time-limited, mathematical skill-testing question to be administered by the Contest Sponsor’s designated agent at a mutually agreeable time within the timeframe stipulated by the Contest Sponsor;  

(iii) Sign the official declaration of compliance and prize release form, which includes releasing the Contest Sponsor, Live Nation Canada, Inc. and their respective directors, officers, parents, subsidiaries, affiliates and agencies from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/misuse of any Prize or any portion thereof and return to the Contest Sponsors’ designated agent by fax or email within three (3) business days of receipt of the official declaration of compliance and prize release form. 

(iv) Otherwise comply with these Rules. 


If a potential winner of a Prize fails to meet any of these requirements, he/she will be disqualified and forfeit the Prize they have been selected as eligible to win.  Should the selected Prize winner be disqualified as provided under these Rules, the Contest Sponsor may then, at their sole and absolute discretion, select by random draw another eligible entrant for the Prize whom the Contest Sponsor or its representative will attempt to contact, and who will be subject to disqualification in the same manner.  The potential winner of any Prize may be required to furnish proof of identification that may include a driver’s license or other form of government photo identification as part of the verification process.  The Contest Sponsor and/or Agent will not be responsible for failed attempts to notify the potential Prize winner. 

Each Prize must be accepted as awarded and cannot be substituted, transferred, exchanged or surrendered for cash, except at the sole and absolute discretion of the Contest Sponsor, which may award a substitute prize of equal or greater value or award the approximate retail value as a cash prize at its sole discretion.  Each Prize winner acknowledges that the Released Parties (defined below) have not made or are not in any manner responsible or liable for any warranty, condition, representation, or guarantee, express or implied, in fact or in law, relative to any prize, including but not limited to its quality, mechanical condition or fitness for a particular purpose. 

ADDITIONAL CONDITIONS OF PARTICIPATION: By participating in this Contest, entrant accepts and agrees to these Rules and all decisions of the Contest Sponsor and its designated agents (who may be employees, agents or independent contractors of the Contest Sponsor), which shall be final and legally binding on entrant in all matters relating to this Contest. All entries become the property of the Contest Sponsor and will not be returned.  

The winner agrees to the use of his/her name, image, likeness, persona, and city/province of residence for publicity purposes, and grants to the Contest Sponsor any and all rights to said use without further notice or compensation. The Contest Sponsor and its respective affiliates are not responsible for printing, technical errors, distribution, or production errors. The Contest Sponsor does not warrant that access to or use of the Contest will be uninterrupted or error-free. 

Entrants and/or winners assume liability for injuries caused, or claimed to be caused by participating in the Contest, by the acceptance, possession, use or misuse of any Prize awarded, including but not limited to claims/damages for personal injury, or property damage. Moreover, as a condition of entering, entrants agree: (a) to release the Contest Sponsor, Live Nation Canada, Inc. (“Live Nation”), promotional agencies, franchisees, and each of their respective parent companies, affiliates, subsidiaries, successors, assigns, agents, representatives, officers, directors, shareholders, and employees (collectively “Released Parties”), from any and all liability, loss or damage incurred with respect to participating in the Contest or the awarding, receipt, possession, and/or use or misuse of any Prize , (b) that under no circumstances will entrant be permitted to obtain awards for punitive, incidental, consequential, or any other damages and entrant hereby waives all rights to claim for all such damages; (c) all causes of action arising out of or connected with this Contest, or any Prize awarded, shall be resolved individually, without resort to any form of class action; and (d) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, excluding legal fees and court costs. This exclusion or limitation of liability will not apply to the extent that any applicable statue prohibits such exclusion or limitation of liability. 

The Contest Sponsor is not responsible for technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest.  

INDEMNIFICATION: By entering the Contest and/or accepting a prize, the entrant agrees to release and hold harmless the Released Parties from any liability whatsoever and waive any and all causes of action, for any claims, costs, injuries, losses or damages of any kind arising out of, or in connection with, the Contest or acceptance, possession, or use of any prize (including without limitation claims, costs, injuries, losses or damages related to personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light, whether intentional or unintentional), whether under a theory of contract, tort (including negligence), warranty or other theory. Failure to comply with these provisions may result in disqualification.  

GENERAL: All decisions of the Contest Sponsor shall be final. The Contest Sponsor is not responsible for errors in the offer or administration of this contest, including but not limited to, errors in the advertising, the contest rules, selection of the winners or the distribution of any prize. In the event that, due to an error, more than the advertised number of prizes are claimed, no more than the number of prizes specified in these rules shall be awarded. As such, there will be a random draw conducted amongst all eligible prize claimants after the contest closing date to award the specified prizes. The contest is subject to all applicable federal, provincial, municipal and local laws. The Contest Sponsor reserves the right to modify or terminate this contest at any time without notice to participants. 

RIGHT TO TERMINATE, MODIFY OR SUSPEND: The Contest Sponsor may at any time, at its sole discretion and without liability, terminate, modify or suspend the Contest in whole or in part, subject only to approvals required by law, if fraud, technical failures or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Rules. Without restricting the generality of the foregoing, in the event of early termination of the Contest, a notice will be posted on the Contest Website to that effect. In addition, for the purposes of determining eligibility to win a Prize in the event of early termination of the Contest, all eligible entries received prior to the time of early termination will be considered as valid and for the purposes of these Rules, the Contest Period will be deemed to have ended at the moment of early termination. The Contest Sponsor reserves the right, at any time, in its sole discretion, to correct any errors, including without limitation, any typographical, printing, computer programming or operator errors. No waiver on the part of the Contest Sponsor to enforce of any term herein shall be deemed a continuing waiver or a waiver of any other term. 

INVALIDITY: The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. 

CONSTRUCTION: Subject to applicable law and these Official Rules, this Contest and the Official Rules shall be governed by Ontario law and all entrants expressly agree that the Ontario courts shall have sole jurisdiction over any dispute or litigation arising from or relating to this Contest and agree to submit to the jurisdiction of the courts of Ontario. The venue of any dispute or litigation shall be Toronto, Ontario. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. 




All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of entrant and the Contest Sponsors in connection with the Contest, shall be governed by, and construed in accordance with, the substantive laws of the Province of Ontario without regard to conflicts of law principles.  All entrants consent to the jurisdiction and venue of the Province of Ontario. 


PRIVACY: The Contest Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Contest Sponsor to conduct the Contest, fulfill any prize requirements and otherwise in accordance with our Privacy Policy. If consent is given at the time of entry, your personal information will also be used to provide the entrants with information regarding upcoming promotions and/or events from the Contest Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Contest Sponsor, please refer to the Contest Sponsor’s privacy policy, available at https://www.shopbeergear.ca/pages/privacy-policy. 

Live Nation Canada, Inc. is not a Sponsor of the Contest, and is in no way responsible for the administration of the Contest, the verification of winners or the fulfillment of prizing.  All inquiries regarding the Contest should be directed to Sponsor and not to Live Nation.